Apple’s Path to Monetizing AI: Bernstein Analysis

Apple's AI Ambitions Could Revolutionize iPhone Capabilities and Boost Revenue

In a significant development, Bernstein analysts have revealed that Apple is intensifying its focus on AI expertise, especially in the domain of on-device AI technologies. Despite Apple's strategy being somewhat opaque, the tech giant is exploring a range of product integrations with AI, showing a serious commitment to enhancing its technological offerings. AI integrations are on the cards for Apple Music, Xcode, Pages, and Keynote, in addition to an internal feature dubbed “Ask for Apple Care.”