Apple Unveils Vision Pro AR Headset to Compete with Meta’s Dominance
Apple announced on Monday that it will be releasing its highly anticipated Vision Pro device in the United States on February 2nd. This device marks Apple’s entrance into the augmented-reality (AR) headset market, which is currently dominated by Meta Platforms, the parent company of Facebook. The Vision Pro is Apple’s most expensive bet since the launch of the iPhone over a decade ago, with a starting price of $3,499. This price puts it at over three times the cost of Meta’s most expensive headset in their line of mixed and virtual reality devices.
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