Google Introduces Mobile Messaging System RCS to Challenge WhatsApp in Indian Enterprise Market
Google is making a bold move in the Indian enterprise market by introducing its mobile phone messaging system RCS as a rival to popular messaging platform WhatsApp. With an estimated worth of Rs 2500 crore, Google aims to disrupt WhatsApp’s stronghold among enterprises for customer communication. The tech giant has reportedly gained the support of India’s three biggest telecom service providers — Airtel, Reliance Jio, and Vodafone-Idea — for the launch of RCS in the country.
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