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    Struggling Companies: Forgotten Big Idea Their Downfall | FinOracle

    Market Trends & Social Media Insights – October 12, 2024 18:28

    Struggling Companies: Forgotten Big Idea Their Downfall | FinOracle

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    Struggling Companies: Forgotten Big Idea Their Downfall | FinOracle

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Struggling Companies: Forgotten Big Idea Their Downfall

Many companies are struggling to connect with customers because they have either lost their big idea or never had one to begin with. This shift in customer behavior requires companies to offer a compelling narrative that goes beyond making money. Nostalgia and outdated narratives can lead to declining relevance. Companies must rediscover and adapt core ideas to attract like-minded consumers and maintain their relevance in the market.

by Mark Eisenberg
Mon, Feb 19, 2024 1:02pm
in World
• 3 mins read
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Struggling Companies: Forgotten Big Idea Their Downfall | FinOracle
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Losing The Plot: Companies Struggle When They Forget Their Big Idea

Many companies are finding it increasingly challenging to connect with their customers in a meaningful way. The problem is that either these companies never had a strong narrative to begin with or have lost it along the way. Take, for example, Levi’s—a company that revolutionized the garment industry by making jeans a global phenomenon. But Levi’s represents more than just denim. When someone buys a pair of Levi’s, especially a teenager in Berlin or Bangalore, they are buying into the idea of America. However, this concept no longer resonates in Levi’s domestic market. And it’s not just B2C companies facing this challenge; B2B companies are also affected by the shift in customer behavior.

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