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Asia’s Next Generation: Breaking Free from Parental Shadows

Millennial business heirs in Asia are driving a shift towards sustainable investments, prioritizing social and environmental impact alongside profitability. This has led to conflicts within family businesses, but also collaboration and innovation. Through impact investing and effective communication, they are reshaping the perceptions of business owners and driving positive change.

by Mark Eisenberg
Fri, Jan 5, 2024 3:02am
in World
• 2 mins read
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Asia's Next Generation: Breaking Free from Parental Shadows | FinOracle

Photo: Finoracle.me

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Shifting Priorities: Millennial Business Heirs Drive Sustainable Investments

Second- and third-generation family businesses in Asia are increasingly embracing greener and more sustainable investments, driven by millennial business heirs. These young entrepreneurs are charting a different path from their forefathers, prioritizing social and environmental impact alongside profitability. They recognize that their family’s wealth can serve as a catalyst for positive transformation and address societal needs beyond government aid. By incorporating environmental, social, and governance factors into their investment decisions, they advocate for driving positive change while ensuring financial viability for their businesses.

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Tags: AsiaBiofuelBusinessCommunicationDemandEUFamilyGeneration gapGoalGovernmentIdealismImpact investingInnovationInvestmentKnowledgeMalaysiaMarketMarket analysisPerceptionSECUnderstandingWealth
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