Asia’s Next Generation: Breaking Free from Parental Shadows

Shifting Priorities: Millennial Business Heirs Drive Sustainable Investments

Second- and third-generation family businesses in Asia are increasingly embracing greener and more sustainable investments, driven by millennial business heirs. These young entrepreneurs are charting a different path from their forefathers, prioritizing social and environmental impact alongside profitability. They recognize that their family’s wealth can serve as a catalyst for positive transformation and address societal needs beyond government aid. By incorporating environmental, social, and governance factors into their investment decisions, they advocate for driving positive change while ensuring financial viability for their businesses.