2024 Travel Industry Outlook: Lower Growth Ahead

The travel industry is hoping for a "normal" 2024, but growth expectations are lower. Hilton, Marriott, and Expedia are forecasting slower growth and lower profits, but investors remain optimistic. Challenges lie ahead, with the U.S. hotel industry not expected to continue its record-breaking figures, and profit forecasts from Hilton and Marriott falling short. Expedia anticipates mid-single-digit revenue growth, but pricing is expected to be soft. The industry acknowledges the need to adapt and innovate.