High-Profile Apple Enthusiasts Returning Vision Pros, But Satisfaction Persists
Reports have emerged indicating that some high-profile Apple enthusiasts are returning their Vision Pros, not solely due to its cost. However, Mark Gurman of Bloomberg highlights that numerous users remain satisfied with the headset, refusing to return it.
Despite the device’s price tag of $3,499, marking it as a premium offering in the mixed-reality market, reasons for returns range from discomfort due to the headset’s weight, a shortage of apps and content, to issues with its user interface causing a sense of isolation.
Research by AppleInsider, involving inquiries at 24 Apple Stores in the U.S., suggests that return rates for the Vision Pro might not be as significant as speculated, presenting a contrast to the narratives found on social media. Interviews with Apple Store employees revealed that most returns were not due to dissatisfaction but rather from content creators who had purchased the headset solely for producing review content.
Despite the feedback, Apple seems undisturbed by the current return rates. The insights gathered from returned products are being directly communicated to the headquarters, indicating a focus on long-term improvement. The Vision Pro, labeled as a “version 1.0” product by critics and users alike, showcases unparalleled visual experiences but also highlights areas for improvement in terms of weight, software bugs, and overall utility relative to its price.
The anticipation for a second-generation Vision Pro is high, with expectations of addressing the current model’s shortcomings. The feedback points towards a substantial demand for a more accessible version of the device, which could attract a wider audience if offered at a significantly lower price point. Despite existing concerns, the situation doesn’t seem to alarm Apple, suggesting a strategic approach towards refining their product in response to consumer feedback and laying the groundwork for future iterations of the Vision Pro.
Analyst comment
Neutral news. Market analysts predict that the market for the Vision Pro headset may be impacted in the short term due to reported returns, discomfort, shortage of apps, and user interface issues. However, Apple remains undisturbed and focused on long-term improvement, with anticipation building for a second-generation model to address current shortcomings and attract a wider audience with a lower price point. Apple’s strategic approach suggests confidence in refining the product and laying the groundwork for future iterations.
