The Fabricant sets sights on the moon with ‘Deep’ artwork collection
After a year dedicated to redirection, digital fashion house The Fabricant has set its sights on uncharted realms for 2024. The destination in question is the moon, which the virtual fashion platform is poised to explore in August of this year.
The trailblazing digital fashion house will embark on an interstellar mission, sending an exclusive art piece from its ongoing ‘Deep’ collection. This venture is in partnership with Bernard Foing, a former chief scientist at the European Space Agency (ESA). Foing, a space veteran turned creative savant, plans to establish a museum-and-gallery-inspired setup on the moon’s surface.
A project of this magnitude could be the catalyst needed to reignite excitement in the digital art and NFT scene following a sluggish 2023. According to The Fabricant, the initiative aims to democratize outer space, currently reserved for the top one percent of tycoons.
The venture also showcases how the emerging tech industry provides opportunities to explore new ideas and innovations. For The Fabricant, it’s a chance to prove that even the sky isn’t the limit for Web3.
Ayayi breaks into China’s streetwear scene with eponymous brand
Virtual influencer turned brand ambassador Ayayi has launched an eponymous fashion label, designed to explore the liminal space between physical and digital realities.
The brand’s inaugural augmented reality (AR)-enhanced collection, accessible through a dedicated website, features physical garments such as Yeezy brand-inspired hoodies and puffer vests, each corresponding to its own artificial intelligence (AI)-generated avatar.
Cultural, creative playgrounds stand out as a key trend to watch across the Web3 ecosystem in 2024. Players such as Amber Park’s Play!Pop!Go! and Tribute Brand are already exploring the intersection of virtual worlds through the lens of fashion design. That said, Ayayi’s expanding cultural influence over China and beyond grants her new streetwear endeavor a considerable advantage.
The Fabricant’s lunar expedition ignites digital art and NFT resurgence
A project of this magnitude could be the catalyst needed to reignite excitement in the digital art and NFT scene following a sluggish 2023. According to The Fabricant, the initiative aims to democratize outer space, currently reserved for the top one percent of tycoons.
The Fabricant’s collaboration with Bernard Foing, a former chief scientist at the European Space Agency (ESA), signals the convergence of the creative and scientific worlds. This interstellar mission to send digital creations to the moon showcases the limitless potential of Web3 and positions The Fabricant as a leader in the digital art and fashion space.
As the world embraces the metaverse, the barriers between physical and digital realities are blurring, and the possibilities for creativity and self-expression are expanding. The Fabricant’s lunar expedition is just one example of how new technologies are pushing the boundaries of what is possible and redefining the future of art and fashion.
Ayayi’s augmented reality fashion marks cultural trend in Web3
Cultural, creative playgrounds stand out as a key trend to watch across the Web3 ecosystem in 2024. Players such as Amber Park’s Play!Pop!Go! and Tribute Brand are already exploring the intersection of virtual worlds through the lens of fashion design. That said, Ayayi’s expanding cultural influence over China and beyond grants her new streetwear endeavor a considerable advantage.
Ayayi’s eponymous brand embraces augmented reality (AR) and artificial intelligence (AI) to create a unique and immersive fashion experience. The combination of physical garments and AI-generated avatars blurs the boundaries between the digital and physical worlds, allowing fashion lovers to explore new realms of self-expression and creativity.
As Web3 continues to evolve, we can expect to see more brands and influencers embracing augmented reality and other emerging technologies to engage with their audiences in innovative ways. Ayayi’s foray into the streetwear scene is just the beginning of what promises to be a vibrant and dynamic future for fashion in the metaverse.
Louis Vuitton embraces AR with Snap filter for Speedy bag
Louis Vuitton’s iconic Speedy bag, available in both physical and NFT forms, has now taken on a new dimension as an augmented reality-powered filter on the social hub Snap.
Users can access a virtually-rendered, color-changing twin of the holdall on the platform, aligning with the product’s ongoing marketing push.
Louis Vuitton’s metaverse reign remains unstoppable even under the direction of polymath Pharrell Williams, who has actively embraced Louis Vuitton’s ambitious Web3 roadmap.
Snap, in particular, has solidified its role as a core partner in the maison’s virtual playbook; Louis Vuitton had previously leveraged the platform as part of its collaboration with Yayoi Kusama early last year. Utilizing channels like Snap, which attract a substantial Gen Z audience, serves as a strategic approach to introducing the brand to younger demographics.
In conclusion, Web3 is set to redefine the fashion industry in 2024, with digital fashion houses like The Fabricant pushing the boundaries of creativity by sending their creations to the moon and influencers like Ayayi blurring the lines between physical and digital fashion. Brands like Louis Vuitton are also embracing augmented reality as a way to engage with younger audiences and stay at the forefront of the metaverse. As the year progresses, we can expect to see even more exciting developments and innovations in the world of Web3 and digital fashion.
Analyst comment
Positive: The Fabricant sets sights on the moon with ‘Deep’ artwork collection.
As an analyst, I predict that this project will reignite excitement in the digital art and NFT scene, democratize outer space, and position The Fabricant as a leader in the digital art and fashion space.
Positive: Ayayi breaks into China’s streetwear scene with eponymous brand.
As an analyst, I predict that Ayayi’s expanding cultural influence will give her new streetwear endeavor a considerable advantage in exploring the intersection of virtual worlds and fashion design.
Positive: The Fabricant’s lunar expedition ignites digital art and NFT resurgence.
As an analyst, I predict that The Fabricant’s collaboration and interstellar mission will showcase the limitless potential of Web3 and position them as a leader in the digital art and fashion space.
Positive: Ayayi’s augmented reality fashion marks cultural trend in Web3.
As an analyst, I predict that Ayayi’s embrace of augmented reality and AI will allow fashion lovers to explore new realms of creativity and self-expression, contributing to the vibrant and dynamic future of fashion in the metaverse.
Positive: Louis Vuitton embraces AR with Snap filter for Speedy bag.
As an analyst, I predict that Louis Vuitton’s use of augmented reality and partnerships with platforms like Snap will help them engage with younger audiences and stay at the forefront of the metaverse, aligning with their ambitious Web3 roadmap.
