iHeart Radio and Meta Team Up for Exclusive VR Concerts
iHeart Radio, a leading radio and streaming platform, has joined forces with Meta, the company behind the Meta Quest 3 virtual reality headset, to bring fans a series of exclusive VR concerts. These virtual experiences will feature performances from popular artists such as Doja Cat, BLACKPINK, Jung Kook, and Victoria Monét, among others. With this partnership, music fans can now enjoy immersive concerts from the comfort of their own homes.
Doja Cat, BLACKPINK, and More to Perform in Virtual Reality
One of the most exciting aspects of this collaboration is the opportunity to watch live performances from some of the biggest names in the music industry. Grammy-winning rapper Doja Cat will debut her virtual reality concert, “The Scarlet Tour in VR“, on Meta’s Horizon Worlds platform. Other notable acts include the chart-topping group BLACKPINK, along with Victoria Monét and Jung Kook. Fans can expect electrifying performances, along with interview segments discussing upcoming music releases.
Experience Doja Cat’s “The Scarlet Tour in VR” on Meta’s Music Valley
Doja Cat’s virtual reality concert, “The Scarlet Tour in VR“, will premiere on Meta’s Music Valley on January 20th, 2024 at 8 p.m. ET/5 p.m. PT. This cutting-edge technology allows fans to have an immersive concert experience, feeling like they are truly part of the show. The concert was filmed during Doja Cat’s sold-out tour stop in Detroit last year and will feature some of her biggest hits, including “Agora Hills” and “Paint the Town Red”.
Discover the Immersive Music Festival Experience of Music Valley
Meta’s Music Valley offers music lovers a unique festival experience that can be accessed through the Meta Quest 3 mixed reality headset. With its 180-degree main stage screen and a lineup of recording artists from iHeartRadio and Red Rocks, Music Valley allows fans to create custom avatars, interact with fellow attendees, and enjoy live performances from their favorite artists. From virtual concerts to exploring different worlds and playing games, Music Valley provides an all-encompassing virtual reality experience.
Join the Virtual Reality Revolution: How to Watch VR Concerts on Meta Quest 3
To watch these exclusive VR concerts, fans can purchase the all-new Meta Quest 3 headset, which is available at major retailers such as Best Buy, Amazon, Walmart, and Meta.com. Once equipped with the headset, users can access the Meta Horizon Worlds platform and find Music Valley, where they can watch live VR performances, including Doja Cat’s “The Scarlet Tour in VR”. All concerts will be available to stream for one month after their debut, allowing fans to relive the experience or catch up on missed shows.
This partnership between iHeart Radio and Meta marks a significant step in the evolution of virtual reality concerts. By combining the power of immersive technology with the excitement of live music, fans can now enjoy unforgettable performances from their favorite artists in the comfort of their own homes. The future of music experiences is here, and it promises to be an exciting one.
Analyst comment
Positive news: iHeart Radio and Meta have partnered to bring exclusive VR concerts to music fans. The collaboration allows fans to enjoy immersive performances from popular artists like Doja Cat and BLACKPINK from the comfort of their own homes. This partnership marks a significant step in the evolution of virtual reality concerts, combining the power of immersive technology with live music experiences. As a result, the market for VR headsets and virtual concert experiences is expected to grow.
