ArborXR Secures Major Funding to Enhance VR Training
ArborXR, a leading service in extended reality (XR) device and content management, has made significant strides in the world of immersive technology. Recently, the company secured an impressive $12 million in funding, bringing its total raised capital to over $25 million. This influx of funds is set to boost the scalability and effectiveness of ArborXR's XR-ready Mobile Device Management (MDM) solutions.
What is XR and Why is MDM Important?
XR stands for extended reality and encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR). These technologies are transforming industries by creating immersive and interactive environments. Mobile Device Management (MDM) refers to software that allows organizations to secure, manage, and support mobile devices across various service providers and operating systems. In the context of XR, MDM helps organizations deploy, manage, and secure XR devices efficiently.
ArborXR's Role in Transforming Business Operations
Brad Scoggin, the Co-Founder and CEO of ArborXR, emphasized how XR has the potential to significantly improve business operations by providing tools for better training, operational efficiency, and cost savings. ArborXR differentiates itself by offering solutions that simplify the deployment and scaling of XR technologies, addressing the challenges of traditional MDM platforms.
Funding and Future Plans
The recent funding round was led by Mercury Fund and Cortado Ventures, with participation from Impact Venture Capital and Lewis & Clark Ventures. This capital will assist ArborXR in enhancing its platform to better serve enterprises looking to adopt XR technologies. The company aims to create safe and controlled virtual learning environments, potentially reducing training costs by 30-70%.
Growing Demand for Immersive Technology in Enterprises
Despite XR technology not yet hitting the mainstream, enterprises are showing increasing interest. Adrian Fortino, Managing Director at Mercury, noted the untapped potential of immersive technology and its growing importance in building the future of enterprise operations. As a dominant force in the XR space, ArborXR is expanding its reach among Fortune 500 companies, academic institutions, and healthcare providers.
Real-World Impact and Client Success Stories
ArborXR's solutions are already in use by leading companies like Bank of America, Pfizer, Delta, Walmart, and UPS. These organizations have leveraged XR to improve training processes, enhance employee engagement, and speed up proficiency. Mohsen Khurasany from Walmart praised ArborXR for its user-friendly platform and excellent customer support, highlighting the positive outcomes in training initiatives and knowledge retention.
ArborXR is poised to lead the charge in XR device management, offering centralized solutions for global enterprises to harness the power of immersive technology. As the industry continues to grow, ArborXR's innovative approach and successful funding efforts signal a promising future for VR training and beyond.
