Understanding Geofence Technology: Insights from a Digital Marketer

Geofencing: The Technology that’s Revolutionizing Digital Marketing

Geofencing, a powerful marketing tool, is not just the domain of law enforcement agencies. It is also being increasingly used by digital marketers to send tailored advertisements to individuals based on their location. It works by targeting people who have been in a specific area, drawing a virtual fence or radius around it. This technology, developed by companies like Adcellerant, has the ability to track and record device activity, allowing for effective ad placements in social media feeds.