Uber to Introduce Blade Helicopter Services on Its Platform Starting 2026
Uber users in the New York City area and parts of Southern Europe may soon have access to helicopter rides through the Uber app. Joby Aviation, an electric air taxi startup, announced on September 10, 2025, that Blade Air Mobility’s helicopter services will be integrated into Uber’s platform as early as next year.
Although Joby has not confirmed the exact launch locations, the company indicated that the helicopters will likely serve high-demand routes, such as airport transfers. This development follows Joby’s acquisition of Blade’s passenger division last month for up to $125 million. Notably, Blade’s medical transport operations remain independent.
Strategic Moves Toward Urban Air Mobility
The partnership is positioned as an intermediate step toward incorporating Joby’s electric vertical takeoff and landing (eVTOL) air taxis into Uber’s ride-hailing network, a plan still several years away. Joby aims to commence its first commercial eVTOL service in Dubai in 2026, with additional markets, including the United States, expected to follow.
The collaboration builds on existing ties between the companies. Blade helicopters have appeared on Uber’s platform previously, albeit in limited promotional campaigns. Joby acquired Uber’s Elevate division in 2020, a move that accelerated its development of eVTOL aircraft and helped it emerge as a frontrunner among air taxi startups. Since going public via a SPAC merger in 2021, Joby has secured substantial funding, including investments from Toyota. Uber currently holds approximately 2.5% of Joby Aviation.
Market Context and Industry Challenges
Joby’s progress contrasts with the setbacks faced by several competitors in the urban air mobility sector. Notably, German startups Volocopter and Lilium have ceased operations, while Hyundai-owned Supernal recently paused its aircraft development program. Joby’s ability to maintain momentum positions it as a key player in the emerging aerial ride-hailing market.
FinOracleAI — Market View
The integration of Blade’s helicopters into Uber’s platform represents a tangible step toward expanding urban aerial mobility services, potentially boosting Uber’s premium offerings and Joby’s market presence. This move leverages existing infrastructure and brand recognition, reducing entry barriers for helicopter bookings.
Risks include regulatory hurdles and uncertain consumer adoption rates for helicopter services, especially outside major metropolitan hubs. Investors should monitor regulatory developments and Joby’s progress with its eVTOL rollout, as these will critically influence future scalability.
Impact: positive
