Threads Empowers Users with Reply Approvals and Enhanced Filters
Meta’s social networking platform Threads continues to innovate rapidly, unveiling new features designed to give users greater authority over their interactions. Following recent introductions like communities and ephemeral “ghost posts,” the app now enables users to approve replies on their posts before they become visible to others. This reply approval functionality marks a significant shift in conversation moderation, allowing users to maintain open replies without risking disruptive or off-topic exchanges. Unlike previous controls that limited replies to followers or mentions only, this feature preserves public engagement while placing moderation power firmly in the hands of the original poster.According to Meta, these tools help users “set the tone of the conversation,” offering flexible control that balances openness with moderation.
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New Activity Feed Filters Enhance Reply Visibility
Alongside reply approvals, Threads has introduced updated Activity feed filters. Users can now easily sift through replies by filtering views to show responses from accounts they follow or those containing mentions. These filters complement existing options such as Verified accounts, Quotes, and Reposts, enhancing the discovery and management of relevant interactions.User Growth Accelerates as Monetization Expands
Meta revealed during its Q3 2025 earnings call that Threads now boasts 150 million daily active users, a substantial increase from over 100 million in December 2024. Monthly active users have also surged past 400 million, highlighting the platform’s rapid adoption. Capitalizing on this momentum, Meta has rolled out global advertising on Threads and is preparing to introduce video ads, signaling a strategic push to monetize the burgeoning user base.Testing Algorithm Controls to Personalize User Experience
Further enhancing user engagement, Threads is experimenting with algorithm tuning features. These controls will allow users to customize their content feed by adding or removing topics, tailoring the experience to individual interests and preferences.FinOracleAI — Market View
Threads’ introduction of reply approvals and enhanced filtering represents a meaningful evolution in social media moderation, positioning the platform to attract users seeking both open dialogue and control over their digital interactions. As user growth continues robustly, the monetization via ads, especially video formats, offers significant revenue potential. However, balancing user experience with ad integration remains critical to sustaining engagement.- Opportunities: Increased user control may boost engagement and attract quality conversations.
- Risks: Over-moderation could limit organic dialogue and reduce platform dynamism.
- Monetization: Video ads could substantially increase revenue but must be carefully integrated.
- Personalization: Algorithm tuning can enhance user satisfaction but requires transparent implementation.
