Tesla Launches Supercharger Competition to Engage Community
Tesla is reaching out to its community by introducing an exciting competition that encourages owners to visit the most Supercharger locations within the next month and a half. The competition aims to add a formal structure to the widespread hobby of exploring the extensive network of Superchargers. Tesla's official contest seeks to motivate owners to expand their horizons and discover new charging spots while automatically tracking their visits.
For many Tesla owners, exploring the vast Supercharger network has become a hobby and a road trip in itself. Some enthusiasts have even taken this pursuit to the next level by meticulously planning elaborate road trips to incorporate as many unique Superchargers as possible.
Expanding the Supercharger network is crucial for Tesla's growth and the electric car industry as a whole. With no new vehicle releases on the horizon, Superchargers will be the focus of Tesla's important news in the coming months.
An Enigmatic Prize Awaits the Winner
The details of the prize for the Supercharger competition remain a mystery. Tesla has described it as an "Easter egg" that will be unveiled on March 31, 2024. This enigmatic reward further adds to the excitement and anticipation surrounding the competition.
The competition not only celebrates the widespread Supercharger network but also taps into the unique culture of Tesla ownership, which combines innovation, exploration, and environmental stewardship.
Cybertruck Reservation Holders Get a Chance to Move up the Waiting List
In another Tesla initiative, Cybertruck reservation holders now have the opportunity to move up the queue through the company's referral program redemption catalog. Although the ability to accelerate Cybertruck delivery initially sold out quickly, it may make a comeback as Tesla works on fulfilling existing orders.
By exchanging 30,000 credits, customers could secure a Foundation Series AWD or Cyberbeast Cybertruck delivery within 45 days of redemption. This offer is significant considering the high demand for Cybertrucks, with over one million reservations and only 250,000 units expected to be produced per year.
Furthermore, Tesla's referral program includes the Foundation Series Cybertruck Sweepstakes, where participants can enter with 1,000 credits per ticket, and the winner will be selected in April. Tesla has also reintroduced exclusive tours of its Giga Texas and Fremont factories as part of the referral program rewards, allowing owners and their referrals to explore where the magic happens.
Tesla Fans Speculate on Next-Gen Model with Drone Sighting
A recent sighting at Tesla's Gigafactory Berlin has fueled speculation among Tesla fans about the automaker's next-gen vehicle. A drone captured footage of a mysterious car that appeared smaller than any current Tesla, featuring notable modifications at the rear and narrow windows. This sighting has led to discussions about the possibility of a next-gen, $25,000 model.
Responses on social media varied, with some suggesting that the perspective might be misleading and the vehicle is actually a modified Model Y. However, others noted design details that align with expectations for a next-gen vehicle, such as distinct windshield rake and front and top glass curvature. There were even suggestions that the vehicle could be a competitor car undergoing a teardown, like the Ford Mustang Mach-E, adding another layer of intrigue to the speculation.
Amidst heightened anticipation for Tesla's next-gen vehicle, known internally as "Redwood," the sighting at Giga Berlin highlights the enduring enthusiasm of the Tesla community. With a production timeline expected in late 2025, Tesla enthusiasts are eagerly searching for any clue or comment that may hint at the company's next big reveal.
The range of reactions to the sighting reflects the vigilant watchfulness of the Tesla community, demonstrating their unwavering passion for the company and their anticipation for its future innovations.
Analyst comment
Positive news: Tesla is engaging with its community by launching a fun competition to visit the most Supercharger locations, tapping into the unique culture of Tesla ownership. Expanding the Supercharger network is important for Tesla’s growth.
Neutral news: Tesla’s referral program has added new items, including the opportunity to move up the queue for Cybertruck orders. This could incentivize Cybertruck reservation holders to help sell more Teslas.
Neutral news: A mysterious car spotted at Tesla’s Gigafactory Berlin has sparked speculation about Tesla’s next-gen vehicle. The Tesla community is eagerly awaiting Tesla’s next big reveal.
As an analyst, the market will likely respond positively to the news of the Supercharger competition as it shows Tesla’s commitment to community engagement and the growth of its charging network. The impact of the referral program and the mysterious car sighting on the market is uncertain and may depend on how Tesla further develops these initiatives.
