Stellantis Abandons Battery-Electric Ram 1500 Pickup, Focuses on Extended-Range Model
Stellantis, the parent company of Ram, announced on September 12, 2025, that it is halting development of its full-size battery-electric Ram 1500 pickup truck. The decision comes as a response to declining demand for full-size battery-electric trucks in the North American market.
In a statement shared with TechCrunch, Stellantis explained, “As demand for full-size battery-electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup.” Consequently, Ram has renamed its extended-range electric vehicle (REEV) pickup from Ramcharger to Ram 1500 REV.
The Ram 1500 REV diverges from the originally planned fully electric model by integrating a battery with a gasoline-powered generator. This hybrid approach offers an estimated driving range of approximately 690 miles, aiming to balance electric capabilities with range confidence and towing performance.
Initially unveiled at CES 2023, the all-electric Ram 1500 pickup was a key component of Stellantis’ ambitious plan to launch over 25 new battery-electric vehicles in the U.S. by 2030. However, the project’s timeline faced multiple delays: production was first expected in 2024, then postponed to 2025, and finally deferred to 2026 before being discontinued altogether.
According to a Stellantis spokesperson, production of the extended-range Ram 1500 REV is still on track for 2026. The company intends for this model to set new standards in the half-ton pickup segment, emphasizing range, towing capacity, and payload capabilities.
This strategic pivot underscores the challenges automakers face in gauging consumer appetite for full-size battery-electric trucks and highlights the growing interest in hybrid solutions that address range anxiety and infrastructure limitations.
FinOracleAI — Market View
Stellantis’ cancellation of the fully battery-electric Ram 1500 pickup reflects cautious market positioning amid tepid demand for full-size electric trucks in North America. The shift to an extended-range model may appeal to customers wary of pure EV limitations, potentially stabilizing Ram’s competitive position in the segment.
However, this hybrid approach may face criticism from EV purists and could complicate Stellantis’ broader electrification narrative. Investors should monitor consumer reception to the Ram 1500 REV and regulatory developments favoring zero-emission vehicles, which could influence future strategy adjustments.
Impact: neutral
