Siemens Unveils Innovations Combining Real and Digital Worlds at CES 2024
Siemens, a leading technology company, showcased its latest innovations at CES 2024, demonstrating how technology is transforming the everyday. The company announced new partnerships and breakthroughs in AI and immersive engineering, highlighting the potential for these technologies to enable the industrial metaverse. Siemens aims to redefine reality by combining the real and digital worlds, empowering innovators to thrive using its open digital business platform, Siemens Xcelerator.
Siemens CEO Roland Busch stated, “We envision the industrial metaverse as a virtual world that is nearly indistinguishable from reality, enabling people — along with AI — to collaborate in real time to address real-world challenges. This will empower customers to accelerate innovation, enhance sustainability, and adopt new technologies faster and at scale, leading to a profound transformation of entire industries and our everyday lives.”
Cedrik Neike, Member of the Managing Board of Siemens AG and CEO of Siemens Digital Industries, added, “Siemens is making the industrial metaverse more accessible so that our customers can use it to solve their real-world problems faster, more sustainably, and with greater efficiency – and we will make it available to companies of all sizes, so that everybody can turn their big ideas into world-changing innovations.”
Siemens Partners with Sony to Enable Immersive Engineering Solution
Siemens and Sony Corporation (Sony) announced a partnership to introduce a new immersive engineering solution. This innovative solution combines Siemens’ Xcelerator industry software portfolio with Sony’s new spatial content creation system. The system features the XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. This collaboration enables designers and engineers to create and explore design concepts in a borderless immersive workspace, bringing the industrial metaverse closer to reality. Siemens’ NX Immersive Designer, expected to be available later in 2024, combines Siemens’ NX software with Sony technology, providing immersive design and collaborative product engineering capabilities.
Yoshinori Matsumoto, Executive Deputy President and Officer in charge of Technology and Incubation at Sony Corporation, expressed enthusiasm about the partnership, stating, “By combining our technologies and Siemens’ expertise in engineering, we are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers. The high-quality, realistic rendering and intuitive interaction will give creators tools to pursue a more immersive creative process that fuels further innovation in the industrial metaverse.”
AWS and Siemens Collaborate to Enhance Generative AI Accessibility
Siemens and Amazon Web Services (AWS) are strengthening their partnership to make generative AI more accessible to application developers. They are combining AWS Bedrock, a service that offers high-performing foundation models from leading AI companies via a single API, with Mendix, the leading low-code platform that is part of the Siemens Xcelerator portfolio. This collaboration aims to simplify the development and scaling of generative AI applications for businesses of all sizes and industries. The integration of AWS Bedrock and Mendix ensures developers have access to robust AI capabilities, along with security, privacy, and responsible AI features.
Siemens Enhances Xcelerator Platform for Digital Transformation
Siemens continues to enhance its Xcelerator open business platform, providing new capabilities to combine the real and digital worlds and drive digital transformation across industries. The platform empowers businesses to transform how they live, work, play, and make.
In the “Live” category, Siemens unveiled its smart home energy management portfolio, Inhab™, which offers intelligent solutions for energy monitoring and distribution within homes. The portfolio allows users to have full transparency and control over their energy sources and consumption, promoting sustainability and efficiency.
Under the “Work” category, Siemens highlighted its partnership with Sony to deliver the next generation industrial metaverse. By combining immersive engineering software in the Siemens Xcelerator platform with Sony’s mixed reality hardware, engineers can innovate and collaborate beyond traditional constraints, bridging the virtual and physical worlds.
The “Play” category showcased how the Siemens Xcelerator platform is transforming various industries. Unlimited Tomorrow, a Siemens partner, is designing affordable and customizable prosthetics. Additionally, Siemens is collaborating with customers to develop cleaner and safer transportation solutions for improved mobility.
Siemens Showcases Transformative Applications of Xcelerator Platform
Siemens demonstrated the transformative applications of its Xcelerator open business platform at CES 2024. The platform enables customers, partners, and developers to harness the power of digital transformation.
Siemens presented its Xcelerator Developer Experience, which includes the Siemens Xcelerator Developer Portal. This portal consolidates all Siemens APIs and developer resources, providing developers with a unified space to explore and access Siemens and partner APIs. The portal offers an innovative AI Chatbot, developed in collaboration with Microsoft, to enhance the development experience. The Siemens Xcelerator Developer Portal ensures a streamlined and developer-friendly journey from discovery to deployment.
Throughout CES, Siemens exhibited how its customers are leveraging the Xcelerator platform to transform how we live, work, play, and make. The showcased innovations highlighted how Siemens is driving the integration of the real and digital worlds, fostering collaboration, and enabling digital transformation in various industries.
Analyst comment
Positive news: Siemens unveils innovations combining real and digital worlds at CES 2024, showcasing breakthroughs in AI and immersive engineering. Siemens aims to redefine reality and empower innovators using its open digital business platform, Siemens Xcelerator. Market expectation: Siemens’ innovations will drive digital transformation, enable faster innovation, enhance sustainability, and transform industries. This will likely result in increased demand for Siemens’ products and solutions, leading to growth in the market.
