Roku Faces Significant Operational and Reputational Risks as it Incorporates AI Technologies
Roku Inc. is facing significant operational and reputational risks as it introduces AI technologies, such as generative AI, into its offerings. The incorporation of AI brings with it potential challenges, including accuracy issues, biases, and the possibility of discriminatory outcomes. These risks could result in not only competitive and legal setbacks but also brand damage for the company.
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