Reddit Introduces New Publisher Tools to Enhance Article Tracking and Sharing

Reddit Launches Advanced Tools for Publishers to Track and Share Content

On September 10, 2025, Reddit unveiled a suite of free tools aimed at publishers to better track the performance of their articles and optimize where their stories are shared within Reddit’s vast network of communities. These features are integrated into Reddit Pro, a business-oriented platform Reddit introduced last year to assist organizations in expanding their presence on the site.

New Capabilities Under Reddit Pro’s Links Tab

The newly added tools under the Links tab include detailed article insights that display where stories have been shared, along with metrics such as views, upvotes, and clicks. Publishers can also synchronize their RSS feeds directly with Reddit Pro, enabling easier management and sharing of articles.

To enhance distribution, Reddit employs artificial intelligence to recommend relevant communities where publishers can share their content, potentially increasing reach and engagement.

Testing and Publisher Adoption

Reddit has been alpha testing these publisher tools with prominent media organizations, including The Atlantic, The Hill, NBC News, and the Associated Press. The platform is now opening a beta phase inviting additional publishers to experiment with the new features.

Improving the Consumer News Experience

Beyond publisher tools, Reddit is refining the user experience for news readers. Currently, links open in an in-app browser, requiring users to exit the story to interact with comments. The update will enable users to swipe up seamlessly to read or post comments without closing the article view.

Strategic Focus on News and Search

With news, articles, and blogs playing a significant role in Reddit’s content ecosystem, these enhancements align with Reddit’s broader strategic goal of becoming a more effective search engine. By empowering publishers and improving content discoverability, Reddit aims to elevate the platform’s utility for information seekers.

Changes to Community Metrics

In a related update, Reddit announced it will discontinue displaying total subreddit member counts. Instead, it will show a seven-day visitor count alongside the number of contributions during that period, providing a more dynamic measure of community activity.