Eazewell: Revolutionizing End-of-Life Planning with AI
In 2024, Donnell Beverly Jr., motivated by personal loss, launched Eazewell—an AI-powered platform designed to streamline the complex and fragmented process of end-of-life and funeral planning. Recognizing the emotional and administrative burden on grieving families, Beverly enlisted longtime friend and nine-time NBA All-Star Russell Westbrook to co-found the enterprise. Joining the leadership team is four-time NBA All-Star Kemba Walker, underscoring the startup’s commitment to impactful, people-centered solutions.AI-Driven Solutions for Families and Partners
Eazewell utilizes an AI agent accessible 24/7 to assist families with tasks ranging from coordinating funeral home bookings to managing the closure of financial accounts after a loved one’s passing. The platform integrates with hospice care providers, funeral homes, and insurance companies, enabling a free-to-use model with optional premium features.“We’ve seen how AI has impacted our lives while we’re here, but now we’re entering a space where it’s impacting our lives after death,” said Beverly Jr., emphasizing the transformative potential of artificial intelligence in this sensitive domain. Since its launch earlier this year, Eazewell has supported more than 100,000 families, reflecting strong market demand for streamlined bereavement services.Expanding Reach with Enterprise Integration
Eazewell is now introducing an enterprise platform tailored for hospice companies, senior living facilities, and life insurers. This solution allows these organizations to embed Eazewell’s automation capabilities directly into their existing management software, enhancing service efficiency and client support. Looking ahead, the startup aims to address the growing challenge of managing digital assets post-mortem. With individuals maintaining upwards of 70 to 100 active online accounts, Eazewell plans to simplify the inheritance and closure of these digital legacies.“Your family is inheriting all those digital accounts and digital assets as well. That’s not typical. We’re stepping into a new realm,” Beverly Jr. remarked, highlighting a significant emerging need in end-of-life management.Leadership Commitment to Impact and Inclusion
Russell Westbrook’s involvement reflects a dedication to leveraging his platform for social good. Emphasizing trust and presence, Westbrook prioritizes assisting underserved communities through the difficult process of loss.“This isn’t about me or being super technical; it’s about families finding ways to help through loss. Using my platform for that is a no-brainer.”
Russell Westbrook, NBA All-Star and Co-founderFinOracleAI — Market View
Eazewell’s integration of AI into end-of-life planning addresses a critical gap in a traditionally fragmented and emotionally taxing market segment. Its rapid user adoption since early 2025 signals strong market validation and highlights the growing appetite for tech-enabled bereavement solutions.- Opportunities: Expansion into enterprise partnerships enhances scalability and market penetration.
- Risks: Navigating regulatory compliance and data privacy in handling sensitive personal and digital asset information.
- Growth Potential: Managing digital legacies positions Eazewell at the forefront of a rapidly evolving service domain.
- Social Impact: Leadership’s focus on underserved communities may drive broader adoption and trust.
