**Mews** and **Amadeus** Announce Strategic Partnership for Enhanced Connectivity
**Mews** and **Amadeus** have announced an extended strategic partnership to enhance connectivity within the hospitality technology ecosystem. This collaboration will introduce three new integrations, aimed at delivering superior solutions for both Mews and Amadeus customers.
The first integration is the **Amadeus Guest Management System (GMS)**, which goes beyond customer relationship management by incorporating marketing automation capabilities. This tool is designed to enhance guest engagement, resulting in increased revenue and stronger loyalty.
The second integration is **Amadeus Delphi**, a cloud-native solution renowned for its sales and catering software. This integration will streamline hoteliers’ sales and event processes, ensuring smooth execution from lead to completion.
The third integration, **Amadeus Demand360+**, offers comprehensive and forward-looking market insight data. This information will enable hoteliers to make informed decisions regarding their marketing and revenue strategies.
These integrations have been developed to create a seamless guest journey, improve the guest experience, and reduce administrative work for hotel staff.
**Mews** provides a marketplace platform with over 1,000 partners, allowing hoteliers to build a tech ecosystem tailored to their specific goals. The company has been integrating with Amadeus’ iHotelier since 2018, expanding its distribution network.
According to Matt Welle, CEO of Mews, offering new integrations through their partner network is crucial to fulfilling their vision for the industry. This approach enables hoteliers to access modern technology solutions that align with their unique requirements and maximize their potential.
Javier Campo, Vice President of Partners, Hospitality at Amadeus, emphasized the importance of partnerships in reinforcing their value proposition. Both **Mews** and **Amadeus** are committed to working closely together to create a more dynamic and innovative industry for hoteliers and their guests.
**Amadeus**, with over 30 years of experience and a presence in 175+ countries, is dedicated to providing personalized and authentic travel experiences. Their solutions enable hospitality providers to efficiently acquire, serve, and retain guests. **Amadeus** combines industry expertise with cutting-edge software, aiming to provide efficient, trusted, and reliable systems for its customers, while enabling hotel partners to deliver memorable guest experiences.
Analyst comment
Positive news: Mews and Amadeus have announced an extended strategic partnership to enhance connectivity within the hospitality technology ecosystem. The collaboration will introduce three new integrations aimed at delivering superior solutions for both Mews and Amadeus customers. This will create a seamless guest journey, improve the guest experience, and reduce administrative work for hotel staff. The integrations will also enable hoteliers to access modern technology solutions that align with their unique requirements and maximize their potential.
As an analyst, I predict that this partnership and the new integrations will lead to increased efficiency and revenue for both Mews and Amadeus. It will also enhance their value proposition and strengthen their position in the industry. Hoteliers will benefit from the integrated solutions and comprehensive market insight data, enabling them to make informed decisions for their marketing and revenue strategies. Overall, this collaboration will create a more dynamic and innovative industry for hoteliers and their guests.
