Meta Launches ‘Vibes’: AI-Generated Short-Form Video Feed
Meta has officially launched “Vibes,” a new short-form video feed embedded within its Meta AI app and accessible via meta.ai. The feed specializes in AI-generated videos, offering users a TikTok or Instagram Reels-style experience—but exclusively featuring AI-created content. The announcement came directly from Meta CEO Mark Zuckerberg on Instagram, showcasing examples such as fuzzy creatures hopping between cubes, a cat kneading dough, and a digitally rendered ancient Egyptian woman taking a selfie. These clips illustrate the platform’s focus on imaginative, AI-produced visuals.Content Creation and Sharing Features
Users browsing the Vibes feed will encounter AI-generated videos from both creators and the community, with personalized recommendations powered by Meta’s algorithm evolving over time. Vibes enables users to generate videos from scratch or remix existing ones by adding new visuals, music, and style adjustments. Once finalized, videos can be posted directly to the Vibes feed, sent via direct message, or cross-posted to Instagram and Facebook Stories and Reels.AI Technology Partnerships
Meta’s Chief AI Officer Alexandr Wang revealed that the initial version of Vibes integrates AI image generation technologies from external partners Midjourney and Black Forest Labs. Concurrently, Meta is advancing development of its proprietary AI models to enhance future iterations of the platform.User Reception and Criticism
The rollout of Vibes has been met with widespread user skepticism and criticism. Comments on Zuckerberg’s announcement ranged from blunt rejections—such as “nobody wants this” and “Bro’s posting AI slop on his own app”—to confusion about the platform’s value proposition. This backlash underscores broader fatigue with AI-generated content flooding social media, a challenge platforms like YouTube are actively trying to mitigate. Meta’s introduction of an AI-centric video feed appears contradictory to its earlier commitment to encouraging “authentic storytelling” over low-value, formulaic short videos.Strategic Context Amid AI Investments
Meta’s launch of Vibes coincides with intensified efforts to revamp its AI capabilities following concerns about lagging behind competitors such as OpenAI, Anthropic, and Google DeepMind. Earlier in 2025, Meta restructured its AI division into the Meta Superintelligence Labs and organized teams focused on foundational models, research, product integration, and infrastructure.FinOracleAI — Market View
Meta’s introduction of Vibes represents a bold but risky push into AI-generated social content, diverging from prevailing user preferences for authentic and original media. While the platform’s technological partnerships and evolving AI capabilities signal innovation, reception indicates a potential disconnect with consumer demand.- Opportunities: Strengthening Meta’s AI content ecosystem; leveraging partnerships to accelerate AI creativity; expanding cross-platform content sharing.
- Risks: User backlash against AI-generated “slop” may suppress adoption; content saturation could degrade platform quality; reputational risks tied to perceived inauthenticity.
Impact: Meta’s Vibes launch is a strategic experiment that may challenge user engagement norms. Success depends on balancing AI innovation with authentic, valuable content to avoid alienating users.
