How OTT Apps Improve Hotel Technology for Guests
Transforming In-Room Entertainment
In-room entertainment is a big part of the hotel guest experience. Many travelers get frustrated when they have dozens of channels to flip through but nothing to watch.
With changing technology and rising expectations from customers, hotels are now upgrading their old TV systems. They’re moving from set-top boxes to smart TVs that can do a lot more. These smart TVs offer internet browsing, streaming services, and apps. But what’s exciting is how over-the-top (OTT) apps can change the way guests interact with hotel TVs.
What Are OTT Apps and Casting?
Older hotel TVs have a hard time competing with guests' personal devices, especially if they only offer basic cable channels and a few pay-per-view options. But OTT apps and casting technologies can change that.
OTT apps deliver video content over the internet. This means guests can watch their favorite shows, movies, and even live TV without needing traditional cable. Casting lets guests stream content from their personal devices to the hotel TV.
Here’s a simple example: A guest can continue watching their favorite Netflix series in the hotel, just like they do at home. This familiar experience makes them more comfortable during their stay.
Advantages of Smart TVs in Hotels
Smart TVs in hotels do more than just show better TV. They also save money for hotels and boost profits. Here's how:
- Customers, especially younger ones, prefer hotels with smart TVs.
- Streaming services can reduce or eliminate the cost of expensive cable packages.
- Less hardware means fewer things to maintain and fix.
What to Consider When Choosing an HTV
When picking a hospitality TV (HTV), there’s more to think about than just the size and price. The features inside the TV matter a lot. For example:
- Some HTVs have device management systems that let hotel managers control the TVs more easily.
- Higher-end models allow guests to access streaming services via a Smart Hub.
- Advanced display technology provides a better viewing experience with vibrant colors and sharp details.
Benefits of OTT Apps in Hotels
Guests love high-quality, personalized entertainment. OTT apps provide that:
- They let guests watch what they want, when they want.
- They make the hotel experience feel more like home.
For hotels, upgrading to smart HTVs with OTT apps:
- Shows the hotel is modern and keeps up with trends.
- Can save on costs related to traditional cable and hardware.
Considerations When Upgrading Hotel TVs
Before upgrading, hotels need to ponder a few key points:
Cost
Determine your budget for new TVs and consider operational costs like high-speed internet.
Infrastructure
Strong and consistent Wi-Fi is crucial. Without it, guests might face issues like slow-loading images and delays.
Security
Protecting guest data is important, especially when they log into their personal streaming accounts.
Positioning Your Hotel as a Leader
Adding OTT apps to hotel TVs improves the guest experience and shows the hotel is forward-thinking. Careful planning can make these upgrades profitable and transform in-room entertainment, giving guests a memorable stay and further enhancing the hotel’s reputation.
