Google’s New Email Rules: Impact on Marketing Strategy

Google will introduce new guidelines for bulk email senders from February 2024, requiring adherence to prevent rejection or spam classification. These guidelines include spam rate limits, authentication requirements, and the inclusion of unsubscribe options. Compliance will help prevent messages from being marked as spam or rejected. This change aims to reduce unwanted mass emails and improve user experience with increased email quality and reduced spam. Businesses relying on email marketing will need to adjust their strategies to meet the new guidelines.