Google Expands Generative AI Features for Advertisers in the U.S. and UK
Google has announced the expansion of its generative AI features for automatically created assets (ACA) to all English-speaking advertisers in the U.S. and UK. This move allows advertisers to utilize generative AI to create ad campaigns, providing them with a wider range of ideas and significant time-saving benefits.
Automatically created assets (ACAs) are a campaign-level setting that advertisers can activate to have assets such as headlines and descriptions automatically generated. These generated assets complement the ones provided by advertisers for their responsive search ads, enhancing the overall content of the ads.
Generative AI is used to generate assets that align more closely with users’ search queries, ensuring that the content is relevant and meets their needs.
The automatically created assets (ACAs) work alongside responsive search ads by generating new content based on specific ad details, including the landing page, existing ads, and keywords. When an ad is eligible to appear for a search query, the system considers both the assets created by the advertiser and the automatically generated assets, serving the combination predicted to perform the best.
Google Ads liaison officer Ginny Marvin explained that generative AI is used to enhance the relevance of assets to search queries and predict the performance of search ads. However, it is important to note that the automatically created assets (ACAs) are intended to supplement, not replace, the existing headlines and descriptions provided by advertisers.
With the expansion of generative AI features, English-speaking advertisers in the U.S. and UK can now harness the power of AI to create more effective ad campaigns. This advancement not only provides a broader range of ideas but also saves advertisers valuable time. As advertisers continue to leverage the benefits of generative AI, ad campaigns are expected to become more relevant and efficient in reaching their target audience.
Analyst comment
This news is positive as Google’s expansion of generative AI features for advertisers in the U.S. and UK provides them with wider ad campaign ideas and time-saving benefits. The use of generative AI enhances content relevance and efficiency, improving ad campaigns’ performance. The market is expected to see increased adoption of AI-driven ad campaigns and improved targeting capabilities, leading to more effective marketing strategies.
