Google Meet Introduces AI-Powered Makeup Filter
Google Meet has launched a new AI-powered makeup filter designed to offer users a polished appearance during video calls without the need for physical makeup. This feature positions Google Meet competitively against other major video conferencing platforms like Microsoft Teams and Zoom, which already provide virtual makeup options.
Feature Details and Options
The new virtual makeup filter offers 12 distinct styles, accessible through the “Appearance” section under the existing “Portrait touch-up” settings. Since its launch in 2023, “Portrait touch-up” has provided enhancements such as complexion smoothing, under-eye lightening, and eye whitening. The addition of AI-driven makeup options expands these capabilities, enabling users to customize their look more comprehensively.
Google emphasizes the realism of the filter, noting that the makeup remains accurately positioned on the user’s face regardless of movement. For example, if a participant takes a sip of coffee, the makeup effect stays aligned with their facial features rather than shifting inaccurately.
User Control and Accessibility
The makeup filter is disabled by default, allowing users to activate it either prior to or during a video call. Once a style is selected, Google Meet will remember the user’s preference for subsequent meetings, streamlining the experience.
This rollout began on October 8, 2025, and is available across both mobile and web versions of Google Meet, ensuring broad accessibility for users worldwide.
FinOracleAI — Market View
Google Meet’s introduction of an AI-powered makeup filter enhances user engagement by addressing a common user need for effortless personal presentation during virtual meetings. This feature not only improves user satisfaction but also strengthens Google’s competitive stance in the video conferencing market.
- Opportunities: Increased user adoption due to enhanced personalization; potential for further AI-driven video enhancements; improved brand differentiation.
- Risks: User privacy concerns related to AI facial processing; potential technical challenges ensuring filter stability across diverse devices; competition continuing to innovate rapidly.
Impact: Positive — The feature is expected to boost user engagement and retention by offering a seamless, realistic virtual makeup experience, reinforcing Google Meet’s position in a competitive video conferencing landscape.
