Google Expands AI Mode Search to Five New Languages
Google has extended its AI Mode—an AI-powered search experience previously limited to English—to include five additional languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This move significantly broadens the accessibility of AI Mode to users across diverse linguistic markets.
Initially launched in the U.S. and subsequently expanded to the U.K. and India, AI Mode was rolled out to 180 new markets in English last month. The latest update enables users worldwide to pose complex queries in their native languages and receive enriched search results.
“With this expansion, more people can now use AI Mode to ask complex questions in their preferred language, while exploring the web more deeply,” stated Hema Budaraju, Vice President of Product Management at Google Search.
Technology Behind AI Mode
AI Mode leverages a customized version of Google’s Gemini 2.5 model, which incorporates multimodal inputs and advanced reasoning capabilities. This feature was initially introduced as an experimental offering for Google One AI Premium subscribers in March 2025 and is positioned as Google’s competitive response to AI-driven search platforms like Perplexity and OpenAI’s ChatGPT Search.
Agentic Features and Future Plans
In August, Google unveiled agentic capabilities within AI Mode, enabling the AI to autonomously handle tasks such as booking restaurant reservations. Currently, these features are available exclusively to Google AI Ultra subscribers in the U.S., accessible via the “Agentic capabilities in AI Mode” experiment in Labs. The Ultra subscription tier is priced at $249.99 per month. Google has indicated plans to expand these functionalities to include local service appointments and event ticket bookings in the future.
Transition to Default Search Experience
AI Mode is currently accessible through a dedicated tab on the search results page and a button in the search bar. According to Logan Kilpatrick, group product manager at Google DeepMind, the company is working toward making AI Mode the default search experience imminently. This suggests a significant shift in how users will interact with search results, with AI playing a more central role.
Market Reactions and Criticism
Google’s AI search innovations, including AI Mode and AI Overviews, have faced criticism for allegedly reducing website traffic by keeping users within Google’s ecosystem. However, Google has denied that these AI features are negatively impacting clicks to external sites, emphasizing ongoing efforts to balance innovation with webmaster interests.
FinOracleAI — Market View
Google’s expansion of AI Mode to five additional languages is likely to drive increased user engagement across key emerging markets, enhancing the company’s competitive position in AI-powered search. The rollout of agentic features, although currently limited and premium-priced, signals potential new revenue streams but also introduces execution risks related to user adoption and regulatory scrutiny. Investors should monitor user uptake metrics and competitive responses from other AI search platforms.
Impact: positive
