GAME, UK’s Biggest Video Game Retailer, to Stop Accepting Trade-Ins
Staff from the UK’s biggest video game retailer, GAME, have told Eurogamer the retailer is to stop accepting trade-ins. Which, if true, is the end of an era.
The End of an Era: GAME’s Decision to Abandon Trade-Ins
GAME is to the UK as GameStop is to the U.S. As in, the remaining gaming retailer after eating all the others. It’s been around in some form since 1992 and was bought by Electronics Boutique in 1999, whereupon all the EBs changed their names to GAME too. But like GameStop, and pretty much every other brick-n-mortar retailer of physical media, has spent the last decade or so clinging on to life.
In 2012, GAME went into administration after its financial situation was so dire that major publishers were refusing to send it stock. Since then, various new owners have tried everything U.S. readers will be familiar with, the remaining stores now filled with plushies, Funko Pops, board games, Pokémon cards, and anything else that captures the gaming-adjacent zeitgeist. But through it all, GAME has always operated around trade-ins. Until now, it seems.
Physical Media in Decline: GAME Reflects a Worldwide Trend
The decision feels very much like part of a worldwide trend, as physical media struggles to find a reason to be in a primarily digital space. Best Buy announced on January 3 that it would no longer stock DVDs and Blu-Rays, and obviously, physical stores are suffering closures and redundancies everywhere. But, as a Brit, trade-ins at GAME are just part of the furniture of reality. They’ve just always been there!
I spent my Saturdays and school holidays working in GAME stores for years of my teenage life, having hung out inside of them unpaid for years before. (To date this, I used to be in charge of the VHS section.) I now take my own kid (who has never seen a VHS, nor even held a DVD) to our nearest GAME for multiple birthday parties in the Belong attached to it. I’ve been the person arriving with the carrier bag of games and the person who’s refused those games because of the scratches all over the discs.
The Pros and Cons of Trade-Ins: An Analysis of GAME’s Decision
Trade-ins have always been a two-edged sword. In their favor, giant publishers hate them, because they allow a person to recoup value from their own property without paying the publisher again for some reason, and also it’s funny when giant publishers get mad. Against them, it’s such a rip-off for customers, who are paying so much for a product the store already sold at full price at least once, at only a marginal discount.
While my experience of it was in the 1990s, I’m very aware of how much we paid for a relatively recently released $60 game (about $25) and how much we sold it for (about $55). Those mark-ups would get even more pronounced with older games, where I’d be required to offer about $3 and then stick a label on it for $15. (But in pounds, obviously.) And yeah, that’s how free markets operate, but it was amazing amounts of free money for the stores.
What the Future Holds: Are U.S. Game Retailers Next to Stop Accepting Trade-Ins?
Anyway, this old man’s rambling aside, it’s quite the thing that the pre-owned market might be proving so lacking in value that GAME would abandon something that’s been part of the chain’s DNA for 30 years.
We’ve done our best to contact GAME to find out if the rumors are true, but they’re now owned by the ghastly Frasers Group (née Sports Direct), which owns a worrying proportion of the shops on every British high street, and press contacts appear few and far between.
If this is indicative of a trend, it seems likely U.S. chains will follow suit. It might be time to clear out those shelves for some store credit before it’s too late.
Analyst comment
Neutral news
As an analyst, the market for physical game trade-ins is likely to be significantly impacted as GAME, the UK’s biggest video game retailer, plans to stop accepting trade-ins. This decision reflects a worldwide trend towards digital media and could potentially lead to other game retailers following suit. However, the impact on the overall market will depend on consumer response and the strategies adopted by other retailers in response to this change.
