The Rise of the “Software as a Service” Model
To understand the current state of the entertainment industry, it is important to first understand the “Software as a Service” (SaaS) model. This model, popularized by companies like Salesforce, allows users to access a suite of services through a cloud-based platform, eliminating the need for costly data servers and individual product purchases. This model has proven to be highly profitable, as users invest in a yearly subscription cost for access to a company’s digital goods or services.
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