Mobile Gaming Advertising: A Growing Attraction in 2024
In-game advertising on mobile gaming platforms has long been perceived as less effective compared to ads in big-budget console titles. However, recent data suggests that mobile gaming advertising is becoming increasingly attractive to marketers. The advances in artificial intelligence and a better understanding of mobile gamers’ preferences have contributed to the growing success of advertising campaigns in the mobile gaming space. As we enter 2024, it’s worth examining the key numbers and trends that have made mobile gaming advertising a rising star.
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