Women Gamers in Asia: Challenging the Norms and Driving Growth
Despite the long-standing perception of Esports as a male-dominated domain, women gamers and gaming creators are increasingly asserting their presence in the video gaming landscape, challenging traditional norms and perceptions.
According to the ‘Female Gamers in Asia’ report by Niko Partners, the female gamers market in Asia is poised for substantial growth, currently representing 37% of total gamers and experiencing a remarkable annual growth rate of 11%. This growth rate is nearly double that of new male gamers entering the market.
Breaking Barriers and Driving Revenue
Furthermore, female gamers contribute approximately 23.5% of the total revenue generated in the games market in Asia and this segment has the potential to more than double in size over the coming years as the female gamer market steadily progresses towards achieving parity with its male counterpart.
The Changing Landscape in India
A pan-India survey of >2000 users of the “Leveling up: State of India Gaming FY’23” report by Lumikai in collaboration with Google provides insights including the male-to-female ratio of roughly 60:40, with an increase in the number of gamers in non-metro regions.
Meet the Rising Female Gamers in India
As we approach International Women’s Day, we want to explore story opportunities for female gamers who are a part of 8Bit Creatives, India’s leading gaming influencer talent management agency and making waves in India’s gaming community.
1. Payal Dhare, also known as PayalGaming, is one of the forces driving change in the Esports industry in India.
2. Kaashvi Hiranandani, aka KaashPlays, has been breaking barriers and inspiring others with her talent and resilience.
3. Krutika Ojha, aka KrutikaPlays, is making a name for herself and paving the way for more female representation in the gaming industry.
4. Saloni Kandalgaonkar, also known as MiliKyaMili, is a rising star in the gaming community, challenging stereotypes and inspiring others to pursue their passion.
5. Ankkita Chauhan, aka AnkkitaC, is making her mark in the Esports industry with her dedication, skills, and determination.
Impact and Influence of Female Gamers
These gamers, whose dedication, talent, and resilience are not only shaping the future of Esports but also inspiring countless others to pursue their passions and break barriers, can share their insights on various topics.
These topics include breaking barriers to pursue a professional career in the Esports industry, overcoming online abuse and hate to consistently focus on their craft, the unique appeal and reach of female gamers for brands, increased female representation in the video games industry in various roles, the impact of female protagonists in games to attract more female gamers, and the rising number of gaming streamers and their influence on fashion brands’ in-game advertising.
With the growth and influence of female gamers on the rise, it is clear that the gaming industry is becoming more inclusive and diverse, creating opportunities and breaking barriers for women to excel and thrive.
Analyst comment
This news can be evaluated as positive. The market for female gamers in Asia is experiencing substantial growth and has the potential to more than double in size. The presence of female gamers is challenging traditional norms, leading to increased opportunities and diversity in the gaming industry. The rise of female gamers is expected to drive revenue and bring about positive changes in the industry.
