The Convergence of Fashion and Gaming: Exploring the Entry of Fashion Brands

Fashion Brands Enter the Gaming Industry to Reach a Growing Audience

Fashion brands have become increasingly interested in the gaming industry as a way to connect with a large and growing young audience. The gaming market is now a multibillion-dollar industry with global recognition, and brands are recognizing the potential to reach people in an immersive way. According to Newzoo’s Global Games Market Report, the amount of gamers worldwide is estimated to reach 3.38 billion by 2023, with the industry generating as much as $184 billion. This growth has caught the attention of fashion brands, who see an opportunity to capture the attention and spending of gamers.