Sol de Janeiro Launches “Sol de Janeiro Universe” on Roblox: Bringing Brazilian Flair to Gamers
Sol de Janeiro, the renowned beauty brand, is making its foray into the metaverse by launching its first-ever gaming activation on Roblox. Titled “Sol de Janeiro Universe,” the experience aims to bring the brand’s signature Brazilian charm to gamers, starting from Thursday and running until February. With a focus on attracting older Gen Zers and young millennials, Sol de Janeiro is targeting a niche but significant audience within the Roblox community, where 22% of users are aged between 17 and 24.
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