Playtika Joins Global Initiative to Plant Trees and Combat Climate Change
Israeli mobile games company, Playtika, has once again teamed up with global initiative Plant a Tree Efforts by Dots.eco to combat climate change and biodiversity loss. The partnership, which began on January 5, has already resulted in the planting of over 21,000 trees around the world. This impressive figure is equivalent to 15 football fields filled with a dense forest, highlighting the scale of the reforestation efforts.
Combating Climate Change and Biodiversity Loss through Tree Planting
Planting trees has long been recognized as one of the most effective ways to combat climate change and biodiversity loss. Playtika and Best Fiends have joined forces with Dots.eco to inspire millions of people to take action for the planet. Co-founder and CGO of Dots.eco, Daniel Madrid, expressed his gratitude towards Playtika and Best Fiends for their commitment to this cause.
Playtika’s Popular Game Best Fiends Drives Tree Planting Efforts
To encourage participation in the initiative, Playtika called on its community of players who enjoy the popular game Best Fiends. Specially designed levels were created, offering in-game rewards that corresponded to the number of trees that would be planted. Over a two-week period, players engaged in these levels, resulting in trees being planted in various countries including Canada, Honduras, and the US.
Best Fiends: A Fun Game with a Purpose
Best Fiends is a popular match-3 puzzle game where players align different shapes to empower bug-like creatures to defeat slug-like creatures. However, the game is about more than just entertainment. It also serves as a platform for promoting positive change in the real world. General Manager of Best Fiends, Liran Paz, expressed his excitement over the opportunity to see the game’s positivity translate into tangible results through the partnership with Plant a Tree Efforts and Dots.eco.
A History of Collaboration for Playtika and Dots.eco
This is not the first time that Playtika and Dots.eco have come together to make a difference. In 2023, Playtika introduced in-game rewards in its House of Fun zone, resulting in the planting of 300,000 trees. The ongoing collaboration between these two companies demonstrates their shared commitment to environmental sustainability and their belief in the power of gaming to drive positive change.
Inspiring Millions to Take Action for the Planet
Through their joint efforts, Playtika, Best Fiends, and Dots.eco aim to inspire millions of people to take action for the planet. By engaging players in a fun and rewarding way, they demonstrate that everyone can contribute to the fight against climate change and biodiversity loss. The success of the recent tree-planting initiative is a testament to the collective impact that can be achieved when companies and individuals come together for a common cause.
Analyst comment
This news can be evaluated as positive. Market impact: Playtika’s partnership with Dots.eco to combat climate change and biodiversity loss through tree planting initiatives is likely to enhance their reputation and increase player engagement. This could lead to an increase in player retention and attract new players who are interested in supporting environmental causes.
