Athletic Brewing Co. Introduces Track Record: A Tool for Moderation
Connecticut’s Athletic Brewing Co. has released a new tool called Track Record to help drinkers stick with moderation. The tool is available through Athletic Brewing’s mobile app, as well as on the web. “We know that one-third of US drinkers are trying to cut back on alcohol, and Track Record will enable users to easily log the days they stay dry,” says Athletic chief marketing officer Andrew Katz. This innovative feature aims to assist users in tracking their progress towards their alcohol consumption goals.
How Track Record Helps Drinkers Cut Back on Alcohol
Track Record works like many other health tracking apps, allowing users to mark their number of dry days and track their progress in a calendar. Additionally, the app shows dry “streaks” and the percentage of dry days. By visually displaying this data, users can easily monitor their progress and stay motivated. Unlike traditional Dry January routines that can be rigid, Track Record allows users to celebrate their wins, no matter how big or small. With this user-friendly tool, drinkers can effectively cut back on alcohol consumption without feeling overwhelmed.
Motivating Users to Stay Dry with Track Record
The goal of Track Record is to motivate users to moderate their alcohol consumption by providing an easy-to-use tracking system that encourages progress. By allowing users to visually see their achievements, the app aims to instill a sense of accomplishment and further motivate them. The app understands that even one day of drinking does not erase all the progress made, which can be demotivating. Instead, Track Record values progress and encourages users to continue their journey towards moderation.
Night Shift Brewing Co. Debuts Non-Alcoholic Beer
Night Shift Brewing Co., known for its popular IPAs Whirlpool and Santilli, has entered the non-alcoholic (NA) beer market. The Boston-based brewery has released its first NA beer, Featherweight, which is brewed at its Lovejoy Wharf location. Featherweight is described as a non-alcoholic option that is dry-hopped with loads of Citra, resulting in juicy notes of tangerine and mango. This highly anticipated debut is currently available exclusively at Night Shift’s Everett taproom and Lovejoy Wharf waterfront restaurant.
Featherweight: Night Shift’s First NA Beer Now Available
Night Shift Brewing Co. has finally unveiled its first non-alcoholic beer, Featherweight. This NA option, brewed at Night Shift’s Boston brewery and restaurant on Lovejoy Wharf, is currently only available on draft. However, the brewery hasn’t ruled out the possibility of canning Featherweight and expanding its distribution in the future. Night Shift co-founder Michael Oxton expressed excitement about this long-awaited debut and thanked fans for their patience. The release of Featherweight marks an exciting venture into the non-alcoholic realm for Night Shift, opening doors to a wider audience seeking a flavorful NA option.
Gary Dzen can be reached at gary.dzen@globe.com. Follow him @garydzen.
Analyst comment
Positive news for Athletic Brewing Co.: Athletic Brewing Co. has introduced Track Record, a tool to assist drinkers in moderating their alcohol consumption. The tool allows users to track their progress and stay motivated towards their consumption goals. This user-friendly feature aims to help individuals cut back on alcohol without feeling overwhelmed. Market impact: The introduction of Track Record may attract more consumers who are looking for ways to moderate their alcohol intake, potentially leading to increased sales for Athletic Brewing Co.
