Hardly Ever Worn It Expands to European Market Through Collaboration with Amazon
Hardly Ever Worn It, a luxury resale platform, has partnered with Amazon’s Luxury Stores to offer pre-owned designer items in the UK, Germany, Spain, and Italy. This collaboration allows Hardly Ever Worn It to reach a wider audience and meet the growing demand for pre-owned luxury goods. Customers can now browse through a range of women’s ready-to-wear, shoes, accessories, jewelry, and watches from luxury brands. The introduction of pre-owned goods on Luxury Stores comes with a rigorous pre-screening process to ensure the highest quality of each item. Whether customers are first-time buyers or seasoned collectors, they can now invest in designer pieces that reflect their unique style.
Amazon Expands Luxury Offering with Hardly Ever Worn It
Ruth Diaz, VP of Amazon Fashion Europe, expressed excitement about expanding the luxury offering with Hardly Ever Worn It. She emphasized the company’s commitment to innovation and engaging with diverse customers. The addition of pre-owned goods allows Amazon to offer accessible luxury to its customers. This collaboration marks a new level of visibility for luxury resale and enables more people to experience the joy of resale.
Amazon Fashion Continues to Redefine the Luxury Shopping Experience
Since the introduction of Luxury Stores at Amazon in Europe, the company has been expanding its offering to include a diverse range of local and global brands. Amazon Fashion is constantly exploring new ways to redefine the luxury shopping experience for customers across Europe. The collaboration with Hardly Ever Worn It now offers European customers the opportunity to explore second-hand luxury and contribute to a more circular future.
Hardly Ever Worn It: Paving the Way for Pre-Owned Fashion
Hardly Ever Worn It, established in 2012, has been at the forefront of the pre-owned fashion market. Initially focused on the UK, the brand has now expanded to over 40 countries globally. The platform is committed to building a circular economy and has been driving change in the luxury shopping landscape. With a curated selection of pre-owned treasures from coveted brands, Hardly Ever Worn It reflects a deep passion for enduring style.
Luxury Stores at Amazon: Opening New Doors for Hardly Ever Worn It
Xavier Flamand, VP of EU Seller Services at Amazon, sees the collaboration with Hardly Ever Worn It as a way to access existing and new luxury customers. Luxury Stores at Amazon delivers an inspiring experience for luxury brands and is constantly growing and expanding. This collaboration with Hardly Ever Worn It marks a new chapter in the brand’s journey, opening the door to a wider customer base and contributing to a more sustainable future.
Transforming the Luxury Shopping Landscape: The Joy of Resale
The partnership between Hardly Ever Worn It and Amazon signals a new era in the luxury shopping landscape. With a focus on pre-owned luxury, this collaboration provides customers with the opportunity to indulge in high-end fashion without compromising on quality or style. By embracing the joy of resale, customers can contribute to a more sustainable and circular future, while still enjoying the thrill of owning luxury designer pieces.
Analyst comment
Positive news. Market: The partnership between Hardly Ever Worn It and Amazon’s Luxury Stores will drive growth in the luxury resale market, expanding the customer base and increasing accessibility to pre-owned designer items. The collaboration reflects the growing demand for sustainable fashion and contributes to a more circular economy.
