Google Ads Introduces Programmatic Buying for Google TV Inventory
Google Ads recently announced the addition of Google TV inventory to its programmatic buying platform. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room, alongside existing options like YouTube TV. In this article, we will explore how Google TV differs from YouTube TV, the implications of this addition for media buyers, and provide recommendations on optimizing campaigns leveraging this emerging ad placement.
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