Flutter Entertainment Seeks Partnership to Launch Female-Focused Gaming Product in the UK and Ireland
Flutter Entertainment, the parent company of popular brands such as Sky Betting and Gaming, Paddy Power, and Betfair, is on the lookout for a high-potential startup to partner with and launch a gaming product targeting the fast-growing female customer segment in the UK and Ireland. The move comes in response to recent research that highlights a lucrative opportunity with this demographic.
Catering to the Unique Playstyle of Female Gamers
To effectively engage female gamers, product ideas must be tailored to their unique playstyle. Women often discover games through their social circles, so it is essential for startups to devise innovative ways to attract customers by focusing on social and community gaming. The ideal solution would be a digital entertainment destination that allows female customers to unwind, have fun, and relax.
A ‘Wildcard Option’ for Innovative Ideas
In addition to submissions that align with the brief, Flutter Entertainment is also open to receiving interesting ideas that don’t fit the initial criteria. This “wildcard option” encourages companies to submit their solutions for creating safe and entertaining experiences for female customers, both now and in the future.
Symbiotic Benefits for the Winning Startup
The chosen startup that aligns with Flutter’s vision will have the opportunity to form a commercial partnership with the company and scale their solution across the UK and Ireland. They will also participate in a demo day to showcase their business to a high-profile audience of investors, technology experts, and Flutter leaders. Furthermore, the selected startup will gain access to workshops, networking opportunities with senior Flutter leadership, and support from Alpha Hub Startup Support.
Excitement and Opportunities in the Market
Steve Birch, the Chief Commercial Officer at Sky Betting & Gaming, expressed his excitement about the partnership opportunity, highlighting the market’s potential. He emphasized the company’s determination to find and collaborate with innovative startups through the Alpha Hub program to seize this opportunity.
How to Apply
Startup applications for the partnership program are now open and will close on March 15, 2024. Interested startups can find more information about the application process and key dates on the Flutter website. For further inquiries, please contact corporatemedia@flutter.com.
About Alpha Hub: Joining Forces for Innovation
Alpha Hub, part of Flutter Entertainment, is a startup partnership program that aims to solve various problems and challenges within the Flutter portfolio through collaborations with innovative startups. Flutter Entertainment is a leading online sports betting and iGaming company, operating globally renowned brands in the industry.
Analyst comment
Positive news. The partnership with a high-potential startup to launch a female-focused gaming product in the UK and Ireland presents a lucrative opportunity in the fast-growing female customer segment. Tailoring the gaming experience to female gamers’ unique playstyle and providing a safe and entertaining environment can attract new customers. The winning startup will benefit from a commercial partnership, exposure to investors, and support from Flutter Entertainment. Expect increased market growth and opportunities for innovative startups in the gaming industry.
