Decoding Hinge’s Match Algorithm: Founder Justin McLeod Reveals the Secrets

Hinge Faces Backlash Over Algorithm That “Hides” Attractive Profiles

Hinge, one of America’s most popular dating apps, is facing criticism from users who claim that the app’s algorithm is “hiding” high-value and attractive profiles. TikTok users are expressing their frustration with the app, accusing it of pushing users to pay for additional features if they want to see people who match their preferences. Videos on TikTok criticizing Hinge’s suggested matches and profile selection have gone viral, with users sharing their disappointment and even deleting the app to preserve their self-confidence. The app’s algorithm has been dubbed “Rose Jail,” a reference to the restricted feed of “Standout” profiles that can only be accessed by sending a paid feature called “Roses.”