Blockchain Game BLOCKLORDS CEO Talks about the Intersection of Crypto and Gaming
In an exclusive interview with Cryptonews, David Johansson, the CEO of BLOCKLORDS, a popular blockchain game, discussed the strong connection between crypto and gaming. Johansson detailed the game’s origin story and how it has grown over the years. He also shared insights into the changing landscape of user acquisition in the gaming industry.
BLOCKLORDS, an MMO strategy game designed entirely around Web3, was ahead of its time when it was launched in 2018. Johansson emphasized that gaming and crypto are inherently linked, as both rely on digital ownership, scarcity, and value. He saw the potential of combining the two and joined forces with co-founder Nicky Li to create BLOCKLORDS.
The journey to success was not without obstacles. In the early days, the team struggled to find investors who believed in the concept of crypto gaming. However, they won the Best Blockchain Game in NEO’s competition in 2018, which provided them with some seed funding. They also received a significant boost when they won a TRON contest and launched on the TRON blockchain.
Despite these early successes, user acquisition remained a challenge for BLOCKLORDS. Johansson explained that blockchain games could attract dedicated users who were willing to spend on their gaming experience, but reaching a larger audience was difficult. However, he mentioned that advertising platforms have become more open to promoting blockchain games on social media sites like Meta and Twitter, making it easier to reach potential players.
Johansson stressed the importance of community in Web3 gaming, highlighting it as a key factor in user acquisition and retention. He also noted that recruiting talent for Web3 gaming has become easier, as more developers are embracing the free-to-play model and seeing the potential of blockchain technology.
The CEO expressed optimism about the future of Web3 gaming, stating that the industry has a lot of room to grow and that Web3 projects have better chances of securing funding compared to their Web2 counterparts. He believes that Web3 will gradually start to take a share from Web2 in the gaming industry, as it offers more opportunities and capital.
David Johansson, with his extensive experience in both the film and gaming industries, has played a significant role in the success of BLOCKLORDS. He is also the CEO of Seascape Network and Metaking Studios, further contributing to the growth of the Web3 gaming sector.
As blockchain technology continues to evolve, the intersection of crypto and gaming presents new possibilities and opportunities. BLOCKLORDS stands as a testament to the enduring connection between these two fields, offering gamers a unique gaming experience powered by blockchain technology.
Analyst comment
Positive news. The CEO of BLOCKLORDS discusses the strong connection between crypto and gaming, highlighting the potential for growth in the Web3 gaming industry. User acquisition remains a challenge, but advertising platforms are becoming more open to promoting blockchain games. With a focus on community and talent recruitment, the CEO is optimistic about the future of Web3 gaming and believes it has better chances of securing funding compared to Web2. The enduring connection between crypto and gaming presents new possibilities and opportunities.
