Butterfinger Boosts Media Spend to Target Gamers
Candy brand Butterfinger is increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. The initiative, called “Game Better with Butterfinger,” is targeting millennial and Gen Z gamers. The brand has shifted away from linear television advertising and is now focusing on streaming ads, social media, and gaming.
Exclusive Access: Unlock Premium, Confidential Insights
Unlock This Exclusive Content—Subscribe Instantly!
Login if you have purchased
