Real-world incentives boost brand attitudes in mobile game ads
Brands looking to make an impact in the fast-growing mobile gaming industry can benefit from offering real-world incentives in their advertisements. By creating original games, hosting gaming events, and providing in-game rewards based on performance, brands can boost their visibility and leave a lasting impression on gamers. To make these initiatives more cost-effective, brands can also explore collaborations with popular games like Fortnite, creating unique experiences within existing platforms.
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