Real-world incentives boost brand attitudes in mobile game ads
Brands looking to make an impact in the fast-growing mobile gaming industry can benefit from offering real-world incentives in their advertisements. By creating original games, hosting gaming events, and providing in-game rewards based on performance, brands can boost their visibility and leave a lasting impression on gamers. To make these initiatives more cost-effective, brands can also explore collaborations with popular games like Fortnite, creating unique experiences within existing platforms.
Recent studies show that many gamers in the Asia-Pacific (APAC) region are value-driven and more likely to make in-game purchases or microtransactions when there is a sale or a need for power-ups. Additionally, gamers are enticed by limited-time releases or see in-game purchases as special gifts for occasions. Brands can tap into this behavior by offering in-game boosts and carrying out seasonal executions that align with these preferences.
Leveraging popular games for brand initiatives and incentives
One effective way for brands to engage with gamers is by leveraging popular games to create brand initiatives and incentives. By collaborating with well-known titles like Fortnite or creating their own worlds within existing games, brands can tap into the massive player base of these games and increase their brand visibility. This approach not only allows brands to reach a larger audience but also offers a unique and immersive experience for gamers, making them more likely to engage with the brand.
Tailoring gaming experiences for solo players to drive brand engagement
While it is important for brands to offer multiplayer options to target a younger audience, it is equally crucial to tailor gaming experiences for solo players. Surveys show that a significant number of APAC gamers prefer gaming alone, especially older demographics. Brands should create gaming experiences that cater to these solo players, providing them with a quiet and immersive gaming experience. By understanding the preferences of solo players and offering tailored experiences, brands can drive greater engagement and build positive brand associations.
Word-of-mouth and influencers key to building social credibility
Word-of-mouth is a powerful tool for brands looking to build social credibility among gamers. According to research, gamers in the APAC region place great importance on recommendations from family, friends, and influencers. Brands need to leverage these influencers and create opportunities for word-of-mouth recommendations to gain traction with gamers. By partnering with influential players or utilizing social media campaigns to generate buzz, brands can build credibility and generate positive brand associations among gamers.
Research findings highlight opportunities for brands in APAC gaming market
Based on recent research, there are several key insights that brands can use to their advantage in the APAC gaming market. By offering real-world incentives and leveraging popular games, brands can boost their presence and engage with a larger audience. Tailoring gaming experiences for solo players while also providing multiplayer options for younger gamers can lead to greater brand engagement. Additionally, brands should focus on generating positive word-of-mouth and utilizing influencers to build social credibility among gamers. By leveraging these insights, brands can effectively navigate the APAC gaming market and make a lasting impact.
Analyst comment
Positive news: Real-world incentives boost brand attitudes in mobile game ads.
As an analyst, I expect the market to see an increase in brand engagement and visibility in the mobile gaming industry. By offering incentives and collaborating with popular games, brands can tap into a larger audience and leave a lasting impression on gamers. This strategy can lead to increased in-game purchases and positive word-of-mouth, ultimately driving brand growth in the APAC gaming market.
