Competition Heats Up Between Big Banks in Premium Customer Service
Amidst increasing rivalry between major banks in catering to premium customers, American Express is poised to hire a leader who will spearhead the development of a new app from scratch. The objective is to provide top-notch services across travel, dining, and experiences. Meanwhile, Chase is making steady progress in its bid to become the third-largest travel agency, trailing behind Expedia and Booking.com. However, its ongoing effort to integrate various services into a broader ecosystem was supposed to have been completed a year ago.
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