Figma, a leading design platform, announced the acquisition of Weavy, a Tel Aviv-based startup specializing in AI-powered image and video generation. The deal brings Weavy’s 20-person team into Figma’s fold and establishes a new brand,
Figma Weave, to house these advanced media capabilities. While Figma did not disclose the financial terms of the acquisition, Weavy’s recent $4 million seed funding round in June 2025, led by Entrée Capital with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman, underscores the startup’s promising technology and market potential.
Weavy’s platform empowers users to create high-quality images and videos by combining multiple AI models through an intuitive node-based interface. This approach allows designers to branch, remix, and refine outputs with granular control over layers, lighting, colors, and angles using simple prompt adjustments. Users start with prompts on an infinite canvas, review results from diverse AI models, and iteratively enhance their creations. The platform supports several proprietary models such as Seedance, Sora, and Veo for video generation, and Flux, Ideogram, Nano Banana, and Seedream for image creation.
“This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft. The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power. They’ve also created a tool that’s just a joy to use,” said Figma CEO Dylan Field.
Integration Roadmap and Market Context
Figma intends to maintain Weavy as a standalone product initially, with plans to integrate its capabilities fully under the Figma Weave brand alongside the core Figma platform in the future. This strategic move aligns with broader industry trends emphasizing AI-enhanced design workflows. The acquisition comes amid increased activity in AI-driven design tools. For instance, AI search platform Perplexity recently acquired the team behind the Sequoia-backed design platform Visual Electric. Similarly, Krea raised $83 million earlier this year from major investors including Bain Capital and a16z, reflecting robust investor interest in AI-powered creative technologies.
FinOracleAI — Market View
Figma’s acquisition of Weavy marks a significant step in integrating advanced AI capabilities into mainstream design platforms, enhancing creative flexibility and efficiency for users.
- Opportunities: Combines AI-driven media generation with collaborative design workflows, potentially increasing user engagement and platform stickiness.
- Risks: Integration challenges and maintaining Weavy’s innovative edge as a standalone product during transition.
- Expands Figma’s competitive positioning amid rapid growth in AI-powered design tools.
- Potential to accelerate adoption of AI in creative industries with intuitive, powerful editing features.
Impact: This acquisition strengthens Figma’s market leadership by embedding sophisticated AI media generation within its ecosystem, promising enhanced creative workflows and deeper customer value.
