Disney Announces Price Hike for Disney+ and Hulu Subscriptions Starting October

Since its launch in 2019 with an initial monthly fee of $6.99, Disney+ has steadily increased its subscription prices, aligning with industry trends. The last price adjustment occurred in October 2024, when the ad-free plan rose from $13.99 to $15.99 per month and the ad-supported plan increased from $7.99 to $9.99 per month. !-- wp:paragraph -->

FinOracleAI — Market View

Disney’s latest price increase reflects a broader industry pattern of monetizing streaming content amid rising production costs and competitive pressures. While necessary for revenue growth, the timing amid subscriber dissatisfaction poses short-term retention risks. !-- wp:paragraph -->

• Opportunities: Increased ARPU (Average Revenue Per User) can bolster Disney’s streaming revenue streams.
• Risks: Heightened subscriber churn due to price sensitivity and recent content controversies.
• Market Impact: Potential pressure on subscriber growth in a saturated streaming market.
• Strategic Outlook: Disney may need to enhance content offerings or bundle incentives to justify higher prices.

Impact: The price hike is a calculated move to increase revenue but could temporarily dampen subscriber growth, requiring careful content and customer experience management. The timing of Disney’s price increase follows a wave of subscriber cancellations last week, triggered by Disney’s temporary removal of Jimmy Kimmel content from its platforms. This backlash highlights the sensitivity of streaming audiences to content availability and pricing. !-- wp:paragraph -->

“Disney+ subscribers canceled their subscriptions in droves last week, protesting Disney’s decision to temporarily pull Jimmy Kimmel from its airwaves.”

Since its launch in 2019 with an initial monthly fee of $6.99, Disney+ has steadily increased its subscription prices, aligning with industry trends. The last price adjustment occurred in October 2024, when the ad-free plan rose from $13.99 to $15.99 per month and the ad-supported plan increased from $7.99 to $9.99 per month. !-- wp:paragraph -->

FinOracleAI — Market View

Disney’s latest price increase reflects a broader industry pattern of monetizing streaming content amid rising production costs and competitive pressures. While necessary for revenue growth, the timing amid subscriber dissatisfaction poses short-term retention risks. !-- wp:paragraph -->

• Opportunities: Increased ARPU (Average Revenue Per User) can bolster Disney’s streaming revenue streams.
• Risks: Heightened subscriber churn due to price sensitivity and recent content controversies.
• Market Impact: Potential pressure on subscriber growth in a saturated streaming market.
• Strategic Outlook: Disney may need to enhance content offerings or bundle incentives to justify higher prices.

Impact: The price hike is a calculated move to increase revenue but could temporarily dampen subscriber growth, requiring careful content and customer experience management. Complete details of all price changes are available on Disney’s official support page. !-- wp:paragraph -->

Subscriber Backlash Amid Price Hike

The timing of Disney’s price increase follows a wave of subscriber cancellations last week, triggered by Disney’s temporary removal of Jimmy Kimmel content from its platforms. This backlash highlights the sensitivity of streaming audiences to content availability and pricing. !-- wp:paragraph -->

“Disney+ subscribers canceled their subscriptions in droves last week, protesting Disney’s decision to temporarily pull Jimmy Kimmel from its airwaves.”

Since its launch in 2019 with an initial monthly fee of $6.99, Disney+ has steadily increased its subscription prices, aligning with industry trends. The last price adjustment occurred in October 2024, when the ad-free plan rose from $13.99 to $15.99 per month and the ad-supported plan increased from $7.99 to $9.99 per month. !-- wp:paragraph -->

FinOracleAI — Market View

Disney’s latest price increase reflects a broader industry pattern of monetizing streaming content amid rising production costs and competitive pressures. While necessary for revenue growth, the timing amid subscriber dissatisfaction poses short-term retention risks. !-- wp:paragraph -->

• Opportunities: Increased ARPU (Average Revenue Per User) can bolster Disney’s streaming revenue streams.
• Risks: Heightened subscriber churn due to price sensitivity and recent content controversies.
• Market Impact: Potential pressure on subscriber growth in a saturated streaming market.
• Strategic Outlook: Disney may need to enhance content offerings or bundle incentives to justify higher prices.

Impact: The price hike is a calculated move to increase revenue but could temporarily dampen subscriber growth, requiring careful content and customer experience management. Disney has announced another round of subscription price increases for its streaming platforms Disney+ and Hulu, effective October 21, 2025. The adjustments affect both standalone plans and bundled offerings, reflecting the company’s ongoing strategy to optimize revenue from its streaming services. !-- wp:paragraph -->

Disney+ Subscription Price Changes

• The ad-supported Disney+ plan will increase by $2, rising to $11.99 per month.
• The no-ads Disney+ Premium plan will see a $3 increase, moving to $18.99 per month.
• The annual Disney+ Premium plan will be raised by $30, reaching $189.99 per year.

Hulu Pricing Adjustments

• Hulu’s ad-supported standalone plan will increase from $9.99 to $11.99 per month.
• The premium Hulu plan without ads will remain unchanged at $18.99 per month.
• ESPN Select subscription price will rise from $11.99 to $12.99 per month.

Bundle Subscription Price Increases

• The Disney+ and Hulu with ads bundle will increase by $2 to $12.99 per month.
• The Disney+, Hulu, and ESPN Select bundle with ads will increase by $3, reaching $19.99 per month.

Complete details of all price changes are available on Disney’s official support page. !-- wp:paragraph -->

Subscriber Backlash Amid Price Hike

The timing of Disney’s price increase follows a wave of subscriber cancellations last week, triggered by Disney’s temporary removal of Jimmy Kimmel content from its platforms. This backlash highlights the sensitivity of streaming audiences to content availability and pricing. !-- wp:paragraph -->

“Disney+ subscribers canceled their subscriptions in droves last week, protesting Disney’s decision to temporarily pull Jimmy Kimmel from its airwaves.”

Since its launch in 2019 with an initial monthly fee of $6.99, Disney+ has steadily increased its subscription prices, aligning with industry trends. The last price adjustment occurred in October 2024, when the ad-free plan rose from $13.99 to $15.99 per month and the ad-supported plan increased from $7.99 to $9.99 per month. !-- wp:paragraph -->

FinOracleAI — Market View

Disney’s latest price increase reflects a broader industry pattern of monetizing streaming content amid rising production costs and competitive pressures. While necessary for revenue growth, the timing amid subscriber dissatisfaction poses short-term retention risks. !-- wp:paragraph -->

• Opportunities: Increased ARPU (Average Revenue Per User) can bolster Disney’s streaming revenue streams.
• Risks: Heightened subscriber churn due to price sensitivity and recent content controversies.
• Market Impact: Potential pressure on subscriber growth in a saturated streaming market.
• Strategic Outlook: Disney may need to enhance content offerings or bundle incentives to justify higher prices.

Impact: The price hike is a calculated move to increase revenue but could temporarily dampen subscriber growth, requiring careful content and customer experience management.

Disney+ and Hulu Subscription Prices Set to Rise in October

Disney has announced another round of subscription price increases for its streaming platforms Disney+ and Hulu, effective October 21, 2025. The adjustments affect both standalone plans and bundled offerings, reflecting the company’s ongoing strategy to optimize revenue from its streaming services. !-- wp:paragraph -->

Disney+ Subscription Price Changes

• The ad-supported Disney+ plan will increase by $2, rising to $11.99 per month.
• The no-ads Disney+ Premium plan will see a $3 increase, moving to $18.99 per month.
• The annual Disney+ Premium plan will be raised by $30, reaching $189.99 per year.

Hulu Pricing Adjustments

• Hulu’s ad-supported standalone plan will increase from $9.99 to $11.99 per month.
• The premium Hulu plan without ads will remain unchanged at $18.99 per month.
• ESPN Select subscription price will rise from $11.99 to $12.99 per month.

Bundle Subscription Price Increases

• The Disney+ and Hulu with ads bundle will increase by $2 to $12.99 per month.
• The Disney+, Hulu, and ESPN Select bundle with ads will increase by $3, reaching $19.99 per month.

Complete details of all price changes are available on Disney’s official support page. !-- wp:paragraph -->

Subscriber Backlash Amid Price Hike

The timing of Disney’s price increase follows a wave of subscriber cancellations last week, triggered by Disney’s temporary removal of Jimmy Kimmel content from its platforms. This backlash highlights the sensitivity of streaming audiences to content availability and pricing. !-- wp:paragraph -->

“Disney+ subscribers canceled their subscriptions in droves last week, protesting Disney’s decision to temporarily pull Jimmy Kimmel from its airwaves.”

Since its launch in 2019 with an initial monthly fee of $6.99, Disney+ has steadily increased its subscription prices, aligning with industry trends. The last price adjustment occurred in October 2024, when the ad-free plan rose from $13.99 to $15.99 per month and the ad-supported plan increased from $7.99 to $9.99 per month. !-- wp:paragraph -->

FinOracleAI — Market View

Disney’s latest price increase reflects a broader industry pattern of monetizing streaming content amid rising production costs and competitive pressures. While necessary for revenue growth, the timing amid subscriber dissatisfaction poses short-term retention risks. !-- wp:paragraph -->

• Opportunities: Increased ARPU (Average Revenue Per User) can bolster Disney’s streaming revenue streams.
• Risks: Heightened subscriber churn due to price sensitivity and recent content controversies.
• Market Impact: Potential pressure on subscriber growth in a saturated streaming market.
• Strategic Outlook: Disney may need to enhance content offerings or bundle incentives to justify higher prices.

Impact: The price hike is a calculated move to increase revenue but could temporarily dampen subscriber growth, requiring careful content and customer experience management.