Bending Spoons Announces $2.8 Billion Acquisition of AOL
European mobile app giant Bending Spoons has declared its intent to acquire AOL from Yahoo, a transaction supported by a $2.8 billion debt financing package. The deal, announced on October 29, 2025, is anticipated to finalize by the end of the year, subject to customary closing conditions and regulatory approval. This purchase marks a strategic move by Bending Spoons to expand its portfolio of digital brands, following previous acquisitions of companies like Vimeo, Evernote, and Meetup.AOL’s Enduring Value and Growth Prospects
Luca Ferrari, CEO and co-founder of Bending Spoons, emphasized the enduring strength and potential of AOL, describing it as an “iconic, beloved business” with a resilient user base. According to Ferrari, AOL ranks among the top ten global email providers, boasting approximately 8 million daily and 30 million monthly active users.“We intend to invest significantly to help the product and the business flourish. Bending Spoons has never sold an acquired business—we’re confident we’re the right long-term steward for AOL, and look forward to serving its large, loyal customer base for many years to come.”
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AOL’s Legacy and Ownership History
Once a dominant internet brand famed for its email service and the iconic “You’ve Got Mail” notification, AOL has undergone several ownership changes over the past two decades. It was part of Time Warner from 2001 to 2009 and later owned by Verizon Communications between 2015 and 2021. The current sale by Yahoo, supported by private equity firm Apollo, signals a new phase for AOL as it moves under the stewardship of Bending Spoons.Deal Terms and Market Implications
Reuters had previously reported negotiations for the acquisition valued around $1.4 billion. The finalized agreement with $2.8 billion in debt financing underscores Bending Spoons’ commitment to this strategic expansion. This acquisition bolsters Bending Spoons’ position in the U.S. digital market and aligns with its long-term vision of nurturing acquired businesses rather than divesting them.FinOracleAI — Market View
Bending Spoons’ acquisition of AOL represents a notable strategic expansion into the legacy digital media space, supported by substantial debt financing. The company’s confidence in AOL’s user retention and brand equity suggests potential for revitalization and growth in a competitive email and digital services market.- Opportunities: Leverage AOL’s established user base to cross-promote Bending Spoons’ portfolio apps; reinvigorate AOL’s product offerings with fresh investments; capitalize on AOL’s brand recognition for advertising and subscription revenue growth.
- Risks: Regulatory approval risks due to large debt financing; challenges in modernizing legacy platforms; potential competition from established email and communication services.
