U.S. Studios Recognize the Risks of Wholesale Shift to AI, Says Papercup CEO
The CEO of Papercup, a leading artificial intelligence dubbing company, has revealed that U.S. studios are aware of the dangers of a wholesale shift to AI technology. Jesse Shemen, speaking after participating in a panel discussion on the use of AI in film, TV, and media, explained that the studios are cautious about adopting AI due to concerns about their relationships with others in the industry. Shemen emphasized the importance of commercial sense in the decision-making process, adding that a careful approach is necessary for all aspects of production, not just dubbing.
Key message: U.S. studios are cautious about adopting AI technology due to concerns about their relationships with others in the industry.
Writers and Actors Guilds Secure Safeguards in AI Negotiations, But Some Criticize the Outcomes
Following extensive negotiations last year, the writers and actors guilds were able to secure agreements with the Alliance of Motion Picture and Television Producers (AMPTP) that defined the use of AI in their contracts. However, some industry figures, including producer Justine Bateman, have expressed disappointment, suggesting that the safeguards did not go far enough. In the UK, AI is expected to play a significant role in the upcoming negotiations between actor’s unions and broadcasters and producers.
Key message: The writers and actors guilds secured agreements with AMPTP that defined the use of AI in their contracts, but some critics argue that the safeguards were not comprehensive enough.
U.S. Studios Cognizant of Viewers’ Concerns Regarding AI, According to Papercup CEO
Papercup’s CEO, Jesse Shemen, highlighted that U.S. studios are more aware of the issues surrounding AI usage than those outside the industry. Shemen explained that studios understand that viewers and subscribers are increasingly conscious of the potential risks associated with AI. While companies may be driven by commercial gains, they must also consider the desires of their customers and not force AI technologies on them.
Key message: U.S. studios are aware of viewers’ concerns about potential risks associated with AI and are cautious about implementing AI technologies.
Papercup Reports Over 1 Billion Views for Content Dubbed Using AI
Papercup, an AI dubbing service, has announced that its content has been viewed by over 1 billion people in the past year. The company, launched in 2018, provides dubbing services for news, scripted, and unscripted content. Papercup’s technology creates synthetic voices that match the original actor’s vocals in a chosen language, ensuring high-quality output. The company has worked on shows such as “Got Talent” and Jamie Oliver’s shows, and it has partnered with clients including Sky News and Bloomberg.
Key message: Papercup’s AI dubbing service has reached over 1 billion views and offers high-quality output using synthetic voices that match the original actor’s vocals.
Dubbing Versus Subbing Debate Continues, Describes Papercup CEO
Jesse Shemen, the CEO of Papercup, weighed in on the ongoing debate between dubbing and subtitling. Shemen pointed out that “circumstantial consumption” is the crucial factor in whether viewers prefer dubs or subtitles. He emphasized that platforms strive to offer consumers as many options as possible, taking into account factors such as where and how they watch content.
Key message: CEO Jesse Shemen discusses the ongoing debate between dubbing and subtitling, highlighting the importance of offering consumers multiple options.
Papercup Aims to Expand into More Languages; CEO Advocates Sensible AI Use
Papercup’s CEO, Jesse Shemen, has expressed his ambition to tackle more languages beyond the commonly spoken ones like French, German, and Spanish. He aims to cater to audiences that have limited content options in their native languages. Shemen also discussed the need for responsible AI use, arguing that government regulation may not be the most effective approach due to the rapid pace of AI development. Instead, he believes in self-regulation and transparent providers operating ethically in the AI industry.
Key message: Papercup plans to expand into more languages and CEO Jesse Shemen advocates for sensible AI use and self-regulation in the industry.
Analyst comment
1) Negative news for the market – The cautious approach of U.S. studios towards AI adoption may slow down the wholesale shift to AI technology in the film, TV, and media industry.
2) Neutral news for the market – The safeguards secured by the writers and actors guilds in their AI negotiations with AMPTP have received mixed reviews, but it is unclear how it will impact the market.
3) Positive news for the market – The awareness of U.S. studios regarding viewers’ concerns regarding AI indicates a consumer-centric approach, potentially leading to responsible AI usage.
4) Positive news for Papercup – The announcement of over 1 billion views for content dubbed using AI implies growing success and market demand for Papercup’s services.
5) Neutral news for the market – The ongoing debate between dubbing and subtitling does not directly impact the market but highlights the importance of offering multiple options to consumers.
6) Positive news for Papercup – The expansion into more languages presents potential growth opportunities for Papercup, especially in catering to underserved language audiences.
