Should the UK Creative Sector Embrace AI?

Rishi Sunak’s Dilemma: Back UK’s Creative Industries or Bet on AI Boom?

Getty Images CEO Craig Peters has called on Rishi Sunak, the UK’s Chancellor of the Exchequer, to make a pivotal decision regarding the government’s support for the creative industries and the growing artificial intelligence (AI) sector. Peters argues that Sunak needs to consider whether he wants to prioritize the established creative industries, which contribute approximately 10% of the UK’s GDP, or take a gamble on the potential economic benefits of an AI boom.