Rain Technology, a leading innovator of advanced directional display technologies, has achieved a remarkable feat by winning the "SalesTech Innovation Award" in the 2024 MarTech Breakthrough Awards. Their POS Switchable Privacy™ display solution is at the forefront of technology designed to protect consumers' data and privacy at points of sale (POS).
How Does the POS Switchable Privacy Work?
Rain Technology's solution is truly groundbreaking. It allows a display to switch between Privacy Mode and Widescreen Mode. In Privacy Mode, only the primary viewer can see the on-screen content, preventing visual hackers or snoopers from accessing sensitive information. For instance, when you're entering a PIN at an ATM, this mode ensures no one else can see your input. Once the transaction is complete, the screen shifts to Widescreen Mode, where retailers can showcase advertisements or brand messages to catch the attention of customers.
The Technology Behind the Innovation
The technology is based on a patented system where a thin, embedded layer within the display controls light direction. This proprietary layer can electronically switch the screen between modes, using specific privacy angles and visibility settings determined during manufacturing. This ensures that the display's viewing angle can be precisely controlled, enhancing security and privacy.
Consumer and Retailer Benefits
For consumers, this technology means they can conduct private transactions without worrying about their information being stolen. This is particularly comforting in crowded retail settings or when POS terminals are close to each other. For retailers, the technology offers a dual benefit: protecting customer data while also enhancing engagement through targeted advertising opportunities when the screen is in Widescreen Mode. This leads to better data capture and improved customer experience.
Market Impact and Future Prospects
The POS terminal market is rapidly expanding, with a projected value of $151.97 billion by 2029. The ever-present threat of fraud and the growing number of data breaches underscore the need for such privacy-focused solutions. By addressing these concerns, Rain Technology not only enhances security but also builds trust between retailers and their customers.
Industry Recognition and Future Outlook
According to Robert Ramsey, CEO of Rain Technology, the recognition by MarTech Breakthrough highlights the importance of technology that prioritizes privacy and consumer trust. The company's innovative approach sets a new standard for POS systems and exemplifies how technology can help retailers differentiate themselves in a competitive market.
Rain Technology continues to lead the field in display innovations, offering solutions not only for POS systems but also for laptops, smartphones, and automotive displays. Their commitment to privacy and security is evident in their products, which are helping to shape the future of consumer technology.
The "SalesTech Innovation Award" is a testament to the potential of Rain Technology's solutions to transform how we think about privacy in public digital interactions.
