Are Google Searches Getting Worse?
It’s not just you. A lot of people think Google searches are getting worse. The rise of generative AI chatbots is giving people new and different ways to look up information.
Declining Quality of Search Results
A recent study by German researchers suggests the quality of results from Google, Bing, and DuckDuckGo is indeed declining. Google says its results are of significantly better quality than its rivals, citing measurements by third parties.
The Impact of Generative AI Chatbots on Search
Now, chatbots powered by generative artificial intelligence, including from Google itself, are poised to shake up how search works. But they have their own issues: Because the tech is so new, there are concerns about AI chatbots’ accuracy and reliability.
Google's AI Chatbot Assistant
Google users don’t have to look far. The company last year launched its own AI chatbot assistant but recently replaced it with a similar service. This service can be accessed directly on desktop or mobile browsers and is rolling out in multiple languages globally except in certain regions.
AI-Generated Snapshot for Key Info
Google has also been testing out a new search offering that replaces links with an AI-generated snapshot of key info, but it’s limited to U.S. users who sign up through its experimental site.
Microsoft's Bing Search with AI Technology
Microsoft’s Bing search engine has provided generative AI searches powered by technology for about a year, rebranded under a new name.
Startup AI Search Sites
A number of startup AI search sites exist, offering various services, the majority of which have free versions but typically limit how many queries you can make. They offer premium levels for enhanced features.
Conversational AI Queries
AI queries should be conversational, like asking full and detailed questions. If you’re not satisfied with an answer, some sites allow follow-up questions to zero in on the information needed. Some allow you to choose between different chat styles.
Readable Summaries and Obscure Searches
Unlike traditional searches that offer a list of links, AI chatbots present a readable summary of the information. They can be particularly useful for obscure searches. Answers can vary depending on the site.
Caution and Verification
While AI chatbots may seem authoritative, they're not always correct and are known for producing deceptively convincing but inaccurate responses. It's best to use multiple sources and double-check information.
Analyst comment
Positive news: The rise of generative AI chatbots is providing new and alternative ways to look up information.
Short analysis: The market for AI chatbots is expected to grow as they offer a conversational interface and readable summaries, making them useful for obscure searches. However, concerns remain about their accuracy and reliability, so it’s important to use multiple sources and verify information.
