AI Integration Takes Center Stage at CES 2024 as Gadget Makers Unveil New Innovations
The CES trade show in Las Vegas is set to showcase the latest advancements in artificial intelligence (AI) integration into consumer gadgets. While OpenAI boss Sam Altman will not be in attendance, the influence of his company can still be felt. Similar to Apple and founder Steve Jobs, who had a significant impact on the show without being physically present, OpenAI has sparked a fever of AI adoption in the tech industry. Numerous companies will be announcing their plans to incorporate AI into their devices, ranging from devices for the visually impaired to safety systems involving guns at schools.
OpenAI’s Influence Felt at CES Despite CEO’s Absence, Similar to Apple and Steve Jobs
Sam Altman, the poster child for the AI frenzy, may not be present at CES, but OpenAI’s influence will still be prominent. Just as Steve Jobs’ presence was felt at previous CES events without him personally attending, many companies will be vying to display gadgets compatible with OpenAI’s AI technology. Last year, Altman made headlines when he was briefly ousted by OpenAI’s board, only to be reinstated after a significant number of employees threatened to quit. OpenAI’s collaboration with former Apple designer Jony Ive on a secretive AI hardware project has also generated interest and speculation.
Automakers Showcase AI-Powered Gadgets for Safer and Smoother Driving Experiences
AI integration in vehicles is becoming the new focus area for automakers at CES. With years of investment in autonomous technology, companies are now exploring ways to provide a “hyper-personalized” experience for buyers and drivers. Virtual assistants and cabin monitors powered by AI are being showcased to create safer and smoother driving experiences. Notably, Cerence will announce a partnership with Volkswagen, and Cipia will unveil a system that monitors signs of distraction and drowsiness in drivers. Amazon.com has also hinted at a generative AI partnership with BMW.
AI in PC and Smartphone Industry: A New Revenue Stream or Consumer Gimmick?
PC and smartphone makers will also highlight how their products utilize AI at CES, with chipmakers like Intel and AMD banking on AI to offer a new revenue stream. However, it remains uncertain whether consumers will be willing to pay extra for AI capabilities in their devices. Unlike OpenAI’s popular ChatGPT bot, which provides tangible consumer benefits, the value proposition of AI integration in PCs and smartphones may be less apparent. Nonetheless, companies are eager to explore AI’s potential utility to stay competitive in the market.
Consumer Utility of AI Capabilities in Devices Argued as CES Highlights AI Boom
The widespread integration of AI in consumer gadgets signifies an industry-wide recognition of its utility and market demand. Tech analyst Maribel Lopez aptly describes CES 2024 as “the year of AI in everything,” where devices without AI integration may not be worth discussing. From smart devices for the visually impaired to advanced safety systems, the applications of AI are vast and varied. While the consumer utility of AI capabilities in devices may be debated, the fervor surrounding AI adoption in the tech industry is evident. CES 2024 will showcase the latest innovations in AI integration, solidifying its position as a transformative technology.
Analyst comment
Positive news. Short: The market is expected to see a surge in AI adoption and integration in consumer gadgets following CES 2024, as companies announce their plans to incorporate AI into various devices. This trend is driven by the industry-wide recognition of AI’s utility and market demand.
